AI isn't replacing the funnel — it's rewiring the top of it. Here's what the latest buyer research says about how digital product creators can show up in ChatGPT, Gemini, and beyond before their competition does.

Google just updated its core algorithm — but that's not the shift that should have your attention. The bigger story is AI search: how buyers are using ChatGPT, Perplexity, and Google's AI Overviews to find creators like you before they ever land on your website. Here's what's changing, what it means for your content, and exactly where to focus.