You're a team of one building a digital product business.
You built the offers and put in the work. You're a self-described AI expert. So why has your revenue stalled and the business just… isn't working?
We work with you to find what's holding you back, design a custom-made strategy, and build the AI systems that give you back your time, money & energy.
Find your growth bottleneck.
Five questions across the Creator Growth Flywheel. You get the stage that's holding you back and the next move to make.
Take the free scorecard Free. Takes 2 minutes. Instant results.The Creator Growth Flywheel shows you what's holding your business back
Every digital product business grows through five stages. Growth problems aren't random. They're a signal that one stage needs attention.
Attract
New people discover your work through content, search, podcasts, and collaborations.
Engage
Visitors join your email list, download a lead magnet, or make that first purchase.
Nurture
Trust builds through consistent newsletters, content, and behind-the-scenes insight.
Retain
Customers stay inside your ecosystem through memberships, ongoing programs, and repeat purchases.
Advocate
Satisfied customers refer others, closing the loop and spinning the flywheel again.
Which stage needs your attention right now?
Take the free scorecardFind your stage. Fix the gap.
Three ways to work through it, depending on how much support you want.
Newsletter, community, podcast
See how I think before you buy anything.
- The Creator's MBA newsletter, four issues a week
- The Boardroom, a free Skool community
- The Creator's MBA Show, new episodes weekly
The Creator's MBA Playbook
The 90-day planning system I run my own business on.
- Plan the quarter against all five flywheel stages
- Set the promo calendar before the content calendar
- Pairs with the free scorecard
- Add the Mini Magazine Method for the newsletter format itself
Rooms, coaching, done-with-you
The system built with you, not handed to you.
- Newsletter Profit Club, $47/mo
- Creator's MBA AI Mastermind, $97/mo
- Revenue Stack Studio, $30,000, 3 seats
- Creator's MBA Council, founding cohort
Real results from real business owners.
What digital product business owners are saying.
I have been working with the Harper AI skill and the output is AMAZING. I'm completely blown away by MBA Lab already and I've barely scratched the surface. In just two months of working with Destini, I quadrupled my product sales. I cannot wait to see what I accomplish in the next year!
Joining Destini's Newsletter Profit Club opened my eyes to the fact that I was not utilizing my email list to its fullest. Using the training in Newsletter Profit Club, I changed up my weekly email to a newsletter format. With the first publication, I sold my highest ticket VIP Day! Brands have also begun to reach out for sponsorships.
This month is looking like it'll be my first $15k month and I'm just so thrilled and excited that things are growing and all the pieces are coming together. My business baby is growing up. It's a very exciting time!
Destini Copp's MBA Mastermind has accelerated my growth more than almost anything else I've invested in. Her Get It Done Weeks are pure magic. In record time, I launched a membership app, created interactive quiz funnels, and built a brand-new webinar that would have otherwise taken months to complete.
I did a solo promo email today with 21 sign-ups. Another 4 sign-ups from the email sent to my waitlist, so 25 sign-ups in total. I'm gob smacked! And thrilled.
The Growth Flywheel workshop, in particular, was an eye-opener! I've shifted from the constant grind of funnels to a method that's more sustainable and scalable. Each issue is packed with actionable insights that have helped me reduce my marketing workload and increase customer engagement.
Your host
Entrepreneur, MBA professor, and digital product strategist.
I've spent 25+ years studying what actually works in marketing and entrepreneurship, and 7+ years running my own digital product businesses. Everything I teach is tested in real businesses, including my own. The Creator Growth Flywheel is the framework that ties it all together.
Dr. Destini Copp Founder, Creator's MBA & HobbyScoolThe Creator's MBA Show
Practical strategies for digital product business owners. Real answers to real questions, covering every stage of the Creator Growth Flywheel. New episodes weekly.
Find the stage holding you back.
Five questions. Two minutes. You get the diagnosis and the next move, free.
Two minutes.
Answer five questions and find out which stage of the flywheel is costing you revenue right now.
Take the free scorecard Subscribe to the newsletter