Nobody warns you about this part. The client who files a dispute mid-VIP day. The employee who threatens to burn your business down. The customer who buys a domain name to smear you. In this roundtable recording, six founders from the Weird Hermits mastermind get honest about the messy side of running an online business — refund policies, difficult clients, payment plans that ghost you, and the mindset shifts that finally made it stop feeling so personal.

Every time I sit down with the Weird Hermits — my small peer mastermind of women entrepreneurs — I leave with more ideas than I can execute in a month. Our recent Claude roundtable was no exception. This is part two of a two-part series, and we went deep: the specific workflows we're building, how Claude skills actually work, and the real difference between Claude Chat, Cowork, and Code.

hat happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this conversation. Ruth Poundwhite, Monica Froese, Kate Kordsmeier, Jodi Bourne, and Destini Copp share the real workflows, the specific Claude features, and the wild results that have been lighting up their Weird Hermits group chat at midnight.

You're getting glowing emails and enthusiastic DMs — but when you send a testimonial form link, crickets. The problem isn't the form. It's timing. In Episode 268 of the Creator's MBA Show, I break down the Hot Capture Method: a simple approach to collecting social proof in the moment, building a testimonial pipeline that runs automatically, and organizing your social proof by offer so you're never scrambling before a launch.

What if the next person to buy your product isn't a person at all? In this episode of the Creator's MBA Show, I share an AI-generated audio conversation breaking down new research from Columbia and Yale on how AI shopping agents choose products — and the 5-step audit every digital creator needs to do on their listings right now.

Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework. In this episode, I use Dave Ramsey's business model as a case study to show you exactly what that looks like, and walk you through four questions to find the framework you probably already have.

Are newsletters really saturated, or is there still opportunity for creators and entrepreneurs?

In this episode of the Creator’s MBA Podcast, Dr. Destini Copp hosts a roundtable with six newsletter creators who share their insights on growing email lists, monetizing newsletters, and what the future of email marketing may look like. From audience growth strategies to subscription models and creator-led media, this conversation explores how newsletters are evolving in today’s digital landscape.

If you’ve ever wondered whether newsletters still matter in an AI-driven world, the answer is yes—more than ever. After attending the New Media Summit in Austin, we unpack the biggest insights about AI tools, newsletter monetization, paid advertising, and why owned media is becoming one of the most valuable assets for digital entrepreneurs.

AI clones are powerful—but they’re not a fit for every business. In this post, I break down the difference between judgment and creation, what makes an AI clone effective, and how to know if your expertise is truly ready to be cloned. Plus, I share who my AI Clone Implementation Lab is for (and who it’s not).

Worried that an AI clone might dilute your expertise or give away your paid content? You’re not alone. In this post, I share how experienced creators are building AI clones that stay true to their frameworks—by setting clear limits, testing rigorously, and keeping teaching and judgment separate. If you're AI-curious but IP-cautious, this is your starting point.

AI is changing how inboxes decide what’s relevant — and many creators are wondering if email just got harder.

Here’s the truth: this isn’t a panic moment. It’s a clarity moment.

In this episode, Dr. Destini Copp explains why consistency alone is no longer enough and how to make sure your email strategy actually supports your revenue. If your newsletter doesn’t have a clear job in your business, AI inbox filtering may expose the gaps.

Listen in to learn how to audit your last five emails, align your content with your customer journey, and design an email strategy that works with AI — not against it.

Even great courses can leave students stuck—not because your content is weak, but because your delivery model isn't built for real-world implementation. In this post, I unpack why traditional course models are struggling more than ever, what learners actually need, and how expert creators are adapting with scalable, judgment-based support.

Most people think an AI clone is just a chatbot in disguise. In this post, I explain what an AI clone really is—and how it applies your expert thinking to help clients make better decisions without you needing to be in the room. If you're curious whether your business is ready for a clone, start here.

What if your most valuable business asset isn’t your course, funnel, or content — but your thinking? This episode breaks down how your expertise becomes intellectual property and how AI changes the way creators can scale their businesses.

Most business advice sounds great—until you're the one making the call. In this episode of the Creator’s MBA, I explore why real growth happens not by copying others, but by studying how decisions actually get made. If you've ever felt stuck choosing between multiple good options, this one’s for you.

We’re all used to seeing polished case studies and perfect outcomes. But what if the real learning happens while the decision is still unfolding? In this post, I’m sharing why I’m building the $1 million HobbyScool experiment in public—and why documenting decisions in real-time is far more powerful than waiting for results.

Feeling overwhelmed by data but still unsure where to focus in your business? In this post, I break down the only weekly numbers I check as a Creator CEO—and why they’re all you really need. Learn how to lead your business with clarity, not guesswork.

In 2026, newsletters aren’t dying—they’re evolving. This post breaks down why your emails may not be working and how to shift to a system that drives revenue, not just engagement.

If you’ve ever wished you could grow your email list without doing live launches or running yourself ragged, this episode is for you. I’m chatting with Michelle Pontvert, the queen of “easy events,” about how to attract aligned leads through low-lift collaborations like audio summits, email series, and simple bundles. Get ready to rethink how you show up, scale, and simplify.

Ever feel like you should be further along—but can’t quite figure out why you’re stuck? If you’ve launched, grown, and even hit major business milestones, yet something feels off, you’re not alone. In this post, I dive into why smart, experienced creators stall after momentum kicks in—and how decision friction might be the hidden bottleneck holding you back. If you’ve been circling the same questions or struggling to pick a clear direction, keep reading.