{ "@context": "https://schema.org", "@type": "Service", "serviceType": "Business Coaching", "provider": { "@type": "Person", "name": "Dr. Destini Copp" }, "areaServed": "Worldwide", "description": "Personalized coaching to help online business owners drive consistent digital product revenue." }

Destini Copp 11/4/26 Destini Copp 11/4/26

Positioning: How to Own One Spot in Your Buyer’s Head

When everyone can make content with AI, the creators who stand out are the ones people can describe in one sentence. Al Ries and Jack Trout called it positioning in 1981, and it’s how HobbyScool became the place makers go to try new things.

Positioning: How to Own One Spot in Your Buyer’s Head

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