Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?

This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.

Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist.

Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek:

We dive into the power of classic list-building ads and how to create freebies that truly resonate with your audience.

Claire reveals a little-known tactic for promoting your podcast or YouTube channel to rapidly build trust with potential customers.

We explore the game-changing "coming soon" ad strategy for launches and time-sensitive promotions.

The best part? Claire breaks down how to implement these strategies even if you're on a tight budget and may be risk adverse like me. She emphasizes starting small, learning from the data, and scaling up as you see results.

But that's not all! Claire is offering a free class called "Grow Your List on Autopilot" on August 21st. It's a perfect opportunity to dive deeper into these strategies and get your questions answered live.

Don't miss this chance to transform your approach to online business growth. Tune in to the episode and sign up for Claire's class today!

In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories.

Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients.

Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance.