Your opt-in page for your lead magnet, also known as you landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list.

When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract.

Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergreen sales funnel.

Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel?

Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free?

In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer.

In this episode, I'll break this down and walk you through how to how to choose the right lead magnet(s) for your evergreen sales funnel.

Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.

What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different.

This is what we call personalized marketing.

In this podcast episode, I cover 4 best practices to consider when creating an actionable, personalized quiz to use as a lead magnet.