I run a $30K-a-month business on about five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
111: 5 Ways to Increase Conversion for your Lead Magnet Opt-In Page
Your opt-in page for your lead magnet, also known as you landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list.
When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract.
Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergreen sales funnel.
110: How to Choose the Right Lead Magnet for Your Evergreen Sales Funnel
Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel?
Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free?
In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer.
In this episode, I'll break this down and walk you through how to how to choose the right lead magnet(s) for your evergreen sales funnel.
39: 4 Best Practices for an Actionable Quiz (for your online course lead magnet)
Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.
What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different.
This is what we call personalized marketing.
In this podcast episode, I cover 4 best practices to consider when creating an actionable, personalized quiz to use as a lead magnet.