I run a $30K-a-month business on about five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
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Speak at a Creator's MBA event
- 12 events a year across both brands
- Summits, panels, and workshops
- Live audience plus the replay
Every episode. Search it below.
Newest first. Search by topic, guest, or keyword.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
197: Beyond Funnels: Build a Self-Sustaining Growth Flywheel
Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'
194: Traditional Sales Funnels Are Dead (Here's What's Next)
What if you could:
- Reduce your marketing hours by 50%
- Double your customer referrals
- Make sales feel natural and easy
This isn't wishful thinking – it's exactly what happened when I switched from traditional funnels to what I call a Growth Flywheel.
In this week's episode, I'm pulling back the curtain on something I've never shared before: my Growth Flywheel framework.
165: Minimalist Business Model: No Live Launches Needed
In this episode, I share my own personal journey from a demanding corporate job to developing a streamlined online business that supports a balanced life. I'll walk you through how to set up a digital product business that generates consistent revenue without being tied to your desk, live launching, or constantly posting on social media.
You'll learn how to use simple automated systems for sales, offer flexible, asynchronous digital products and programs, and find diverse ways to attract customers to your business.
If you're fed up with the daily grind or just looking to simplify your business model, this episode provides practical tips on building a business that truly fits your lifestyle. Listen in to learn how to make your business work more efficiently and give you back your time and sanity.
164: You Won’t Believe How Easy Selling Can Be With This
Hey there, welcome to the latest episode of the Creator's MBA Podcast! This time, I'm diving into the world of automated sales funnels for online businesses.
I talk about the perks of using these funnels, the tech tools you need, and the types of offers you can promote.
I also share tips on adding a personal touch and ethical promotion practices, as well as some killer traffic strategies.
So, if you're an online business owner looking to for an easy way to attract customers, listen in!
144: From Leads to Clients: Mastering the Art of Organic Content Funnels with Samantha Weckesser
In this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience.
With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this podcast is a must-listen for anyone looking to grow their business in the digital age.
34: Behind the Scenes of a High Converting Sales Funnel
Get a behind the scene view of a high converting sales funnel for an online course.