Once your new lead signs up for your email list, the worst thing you can do is never follow up with them.

Creating an email automation for your evergreen webinar t is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them.

Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead to a paying customer, plus some other hot tips for evergreen webinar emails.

Your opt-in page for your lead magnet, also known as you landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list.

When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract.

Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergreen sales funnel.

Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel?

Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free?

In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer.

In this episode, I'll break this down and walk you through how to how to choose the right lead magnet(s) for your evergreen sales funnel.

An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer.

Your sales funnel will not work well if you’re simply offering random offer after random offer.

"Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in their business." - Dr. Destini Copp

Without knowing exactly what products you’re selling, it’s going to be nearly impossible to build the window displays (your lead magnet and recorded webinar).

In this episode, I'll walk you through how to map out is your offer(s), which are the product(s)/program(s) you'll sell in your evergreen sales funnel.

Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts.

Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more.

Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan.

In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch.

Are you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out.

Have you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel.

Today in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers).

The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers?

If you need to create a lead magnet for your online course that attract action takers, or maybe you just want to refresh one that you already have, listen in for my top favorite lead magnets for digital product creators.

Today in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience.

And that’s an audio course.

But before you create an audio course, you need to understand what type of course works well an as audio course and the tools to use so you can create an audio course that gets results.

Are you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer.

In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your ideal customer.

Today we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers.

In this podcast episode, I’m walking you through five somewhat unique examples of evergreen sales funnels that I use to sell my digital products.

Here’s a sneak peek of these evergreen sales funnels:

• Course marketplace funnel

• Book funnel

• Mini-course funnel

• On-demand webinar funnel

• The funnel you should start with if you’re just starting out

Today my special guest is Sue Glenn. Sue is the Marketing Director of Diverse Marketing and Web Design. Her passion is helping entrepreneurs and small businesses up level with email marketing. She teaches proven strategies through workshops, online courses and one-on-one coaching. She also has an online course called Email With Ease.

In this episode, we cover 5 best practices to help you supercharge your email marketing.

Today my special guest is Angela Ficken. Angela is a full-time psychotherapist in private practice, specializing in OCD, eating disorders and anxiety related concerns. After listening to her clients explain to her how difficult it was finding an understanding therapist, one who could actually teach coping strategies to manage difficult emotions, she created her first online course. Through email sequencing from her newsletter sent to her clients, she began to create her client list, all while fine-tuning her course, Breaking Everyday into Slivers.

She created a landing page and ran ads on Pinterest, offering a free download on Cognitive Behavioral Therapy (CBT). This course offered coping strategies for people to reduce stress, manage anxiety and set boundaries. Pre-pandemic her online course was gaining the momentum she needed to reach more people. Then came the pandemic and she was busier than ever, now in the process of launching her membership program.

Tune in to learn more about her entrepreneurial journey and how a full-time psychotherapist created and launched an online course.

Today my special guest is Dallas Travers. If you're a coach who serves everyday people, you need to know Dallas. Her ripple effect system teaches the exact steps to attract paying clients, build your list daily, and then scale your business with a course. She is also the creator of The Hive and host of the Six-Figure Coach Podcast.

Listen in to learn about her entrepreneurial journey and her Ripple Effects System which helps coaches who want to make a massive difference for real people without second guessing themselves, compromising their values, or working 24x7.

In this episode of The Course Creator's MBA Podcast, you'll hear how Beth has transitioned from a nutritionist who leveraged the power of media to be featured on Oprah, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew, and The Tonight Show. Learn how she pivoted to helping others intentionally prepare their business and leverage exposure through collaboration and media so they can increase their credibility, acquire more clients and earn cash.

In this episode of The Course Creator's MBA Podcast, you’ll hear about Jem Millett's journey into entrepreneurship. Jem has been a leader across start-ups and corporate environments for decades. She knows what it's like to work her way up from the bottom of the ladder, and she is passionate about helping women take control of their careers. She founded Good at Work Club in 2019 with one goal - to bring together amazing women who want to get good at work so they feel good at work! With Jem's help, they will align with their highest values, share their gifts, and succeed like never before.

Listen in to hear how she has put together a strong plan in place to transition from her 9 to 5 role into full-time entrepreneurship.

In this episode of The Course Creator's MBA Podcast, you’ll hear about Alexis Haselberger's journey into online entrepreneurship and online course creation. Alexis Haselberger is a time management and productivity coach who helps people do more and stress less through coaching, workshops and online courses. Her pragmatic, yet fun, approach helps people easily integrate practical, realistic strategies into their lives so that they can do more of what they want and less of what they don't. Alexis has taught thousands of individuals to take control of their time and her clients include Google, Lyft, Workday, Capital One, Upwork and more.

Listen in to hear how she found clients for her time management and productivity coaching services when she was just starting out.

Dr. Alyssa Adams: Clinical Psychologist, Intuitive Business Coach + Host of The Uncommon Couch Podcast

Today my special guest is Dr. Alyssa Adams. Alyssa is a psychologist turned intuitive business coach. She helps trailblazing entrepreneurs like coaches, therapists, and wellness practitioners, build a practice as unique as they are. Together, we cultivate the confidence to earn more money, find more freedom and make a bigger impact than they ever thought was possible. Alyssa has been featured in media outlets. Co-author a certification program in nutritional psychology, shared her ideas at national conferences and sold profitable online courses.