AI-powered search is changing how your ideal students find courses, memberships, and digital products — and how they decide to buy. Here's what's actually shifting, and the three moves digital product creators need to make right now to stay visible and competitive.

AI isn't replacing the funnel — it's rewiring the top of it. Here's what the latest buyer research says about how digital product creators can show up in ChatGPT, Gemini, and beyond before their competition does.