Inside a Free Virtual Summit: 8,018 Registrations, $28,945 in Sales
Nobody publishes what a free summit actually makes, so everyone guesses. Here are the real numbers from one July event, including the order bump decision that cost me about $1,400 when I already had the data telling me not to make it.
What to Put on Your Newsletter Sponsorship Page
Most sponsorship pages read like a résumé. Subscriber count, open rate, a contact form. Here are the six blocks that turn it into a page that sells the slot without you being in the room, plus the case for putting your prices in public.
How to Sell Newsletter Sponsorships With a Small List
Wait until 10,000 subscribers, then start selling sponsorships. That advice costs creators years of revenue. A small list does not have a size problem, it has a buyer problem, and the fix is smaller placements sold to people who already know you.
What to Charge for a Newsletter Sponsorship in 2026
Two creators with the same size list charge $75 and $900 for the same slot. Neither is wrong. Sponsorship pricing has almost no visible market, so most creators guess low and leave money there for years. Here is how to build your number instead of picking one.
How To Test Your Offer Early With Tripwires And Order Bumps
Grow first, monetize later sounds responsible. It also means you can spend three years building a list and still have no idea what anyone will pay for. Here is the 30 day test that gives you the answer, using four small offers you can set up this week.
AI Leveled the Playing Field: How Solopreneurs Compete Now
The polished brand you're competing with was never one person. It was a 20-person department with a seven-figure payroll. AI just handed you every one of those seats. Here's how to run the whole engine yourself, and the one job you still can't hand off.
How to Price Newsletter Sponsorships (What I Charge and Why)
Every sponsorship pricing guide starts with your subscriber count. That's the wrong input. Here are the four decisions that actually set your rate, the numbers I landed on, and the cap mistake that almost cost me $148 an issue.
Warm Audience Marketing: Stop Treating Fans Like Strangers
Someone has been on your list for two years. They finally click over to your site, and your homepage says hello, stranger. Here is who I am. Here is my free guide. They already have the guide. Here is how to fix the step nobody builds.
How Many Subscribers Do You Need to Monetize a Newsletter?
HubSpot's 7-figure newsletter guide says you need 50,000 subscribers before a paid offer makes sense. The math checks out. It's also answering a question you didn't ask. Here's what changes when the newsletter isn't the product.

