For years, online programs were built around long-form video. But experienced students don’t need more content—they need help applying what they already know. This post explains why I’m designing programs without 10+ hours of video and what’s replacing them.

Most online courses are judged by completion rates, but finishing a course doesn’t guarantee results. Real transformation comes from decisions made during the work, not videos watched afterward. This post explains why completion is the wrong metric and what actually helps students move forward.

You can have almost anything you want in business — but you can’t have everything at the same time. Every decision comes with a trade-off, whether you acknowledge it or not. This article explores why trying to avoid those trade-offs often keeps creators stuck, and how choosing intentionally can make business feel lighter, more focused, and more sustainable.

Creators are starting to turn their expertise into AI clones — not as experiments, but as real products built into their businesses. This article breaks down what AI clones actually are, how they work, and why the real shift isn’t cloning yourself, but productizing availability.

Your expertise becomes intellectual property when it can be structured, transferred, and scaled — and AI makes that possible. This article breaks down how creators and consultants can turn their knowledge into real business assets using AI systems and coach clones.

What does early validation actually look like when you start selling a creative business to organizations?

This behind-the-scenes experiment breaks down what changed inside HobbyScool as we began packaging it for B2B and corporate wellness—before booked calls, signed contracts, or clear outcomes. It’s a real look at the groundwork, systems, and mindset shifts required long before revenue shows up.

At HobbyScool, January has never been a strong revenue month. In this experiment, I share why we moved to monthly virtual events, how a smaller January summit still made a profit, and what it revealed about building predictable revenue through repeatable event systems.ng.

I nearly shut down the HobbyScool Shopify store because it felt optional. This experiment explains why I didn’t — and how seeing it as a long-term business asset changed everything.

Corporate sponsorships don’t fail because the offer is bad. They fail because creators expect them to happen on their own. Here’s what changed when I stopped waiting and built a real pipeline.