When AI Sounds Confident and Gets Your Business Wrong

AI is already explaining your business to potential buyers—often confidently, and sometimes incorrectly. This essay explores how AI interpretation drift shows up before the sale, why clarity matters more than optimization, and how I audited AI answers about my own brand to find and fix the gaps.

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AI is already answering questions about your business. This post breaks down how AI interpretation drift happens, why it affects buyers, and how to audit what AI is actually saying about you.