Email marketing has never been more crowded — and it has never performed better. But the creators generating exceptional returns right now aren't doing what most people think. They're using AI to make thousands of micro-decisions at scale: who gets which message, at what time, with what subject line, after what action. Here's what's actually changed, what's coming next, and the moves that matter most for digital product creators in 2026.

Are Newsletters Dead? Absolutely Not. Here's Why.

I've been watching this whole "newsletter bubble" debate unfold online and wanted to add my two cents.

People keep asking me if newsletters are dead. If you want the TL;DR: Nope. Not even close.

But there's more to the story, and I've got some thoughts.