Have you ever wondered why some online courses seem to sell effortlessly at $997 while others struggle at $97? The psychology behind pricing is fascinating – and mastering it can transform your digital product sales.

The #1 question I am asked: How should I price my online course. I get it. Pricing your online course is HARD! Even for the Fortune 10 firms.

You don’t want to overprice because you believe this would keep potential students from enrolling. On the other hand, you want to be sure to charge what your online course is worth.