Search changed. People now show up already researched, already decided, ready to act. Fewer of them reach you, but the ones who do are further along than ever. Here's the shift from SEO to AEO and how to write so the AI picks you.

You hit send and the issue feels done. It isn't. If your newsletter has a public archive, AI tools are reading it and learning from it. That changes what you publish, how you organize it, and even how you pitch sponsors.