Most digital product buyers arrive at your offer already informed. They've read your content, researched the topic, and made up their mind — before they ever hit your sales page. The question is whether your funnel is ready to meet them there, or whether it's still built for a buyer who needs five more nurture emails before they'll commit.

Without a clear diagnostic, most creators fix whatever feels most visible — usually the sales page or the price — while the actual problem sits untouched somewhere else. These 5 questions, answered with your real data, will tell you exactly where your funnel is failing and what to fix first.