What Early Validation Actually Looks Like When You Start Selling to B2B

What does early validation actually look like when you start selling a creative business to organizations?

This behind-the-scenes experiment breaks down what changed inside HobbyScool as we began packaging it for B2B and corporate wellness—before booked calls, signed contracts, or clear outcomes. It’s a real look at the groundwork, systems, and mindset shifts required long before revenue shows up.