What David Ogilvy Knew About Headlines That Creators Still Need
Most people who see your email will only ever read the subject line. David Ogilvy knew this in 1963, and his advice on headlines is the reason my subject lines lead with specific numbers and plain promises now, including the ones that brought people to my last summit.
Why Plain Subject Lines Get Opened and Clicked
I connected Claude to my Kit account and had it go through 90 days of emails on my 45,000-person HobbyScool list. The subject lines that did best weren't clever. They named a project or a number. Here are the exact lines and what they got.