What to Do With Your Leads After the Event
Four hundred people opted in and by week three they've forgotten which summit they found you at. The buyers from a speaking spot mostly show up in month three, and only if somebody planned for them.
Warm Audience Marketing: Stop Treating Fans Like Strangers
Someone has been on your list for two years. They finally click over to your site, and your homepage says hello, stranger. Here is who I am. Here is my free guide. They already have the guide. Here is how to fix the step nobody builds.
The Welcome Sequence That Leads to a Sale (No Hard Sell)
You want your welcome sequence to lead to a sale without ambushing a brand-new subscriber. You don't have to pick. Here's the teach-first structure and a 5-email map you can copy.
How to Build a Follow-Up Email Sequence That Actually Converts
Most buyers need 5–12 touchpoints before they purchase. Most creators send two follow-up emails and move on. Here's a complete 5-email follow-up framework — with the specific job each email needs to do — so your funnel keeps converting long after the launch window closes.
How to Build an Evergreen Sales Funnel (so you can sell your online course on autopilot)
My online course business primarily runs an autopilot. Around once per year, I do a live launch like a virtual summit with a webinar, but for most of the other months, my sales are driven by my evergreen sales funnels.
I absolutely love evergreen sales funnels because they allow me to focus on what I do best which is serving my students and creating content.
I will walk you through EXACTLY how to set up an evergreen sales funnel in your own online course business so you can sell your online course on autopilot every single day.

