You can have almost anything you want in business — but you can’t have everything at the same time. Every decision comes with a trade-off, whether you acknowledge it or not. This article explores why trying to avoid those trade-offs often keeps creators stuck, and how choosing intentionally can make business feel lighter, more focused, and more sustainable.

HobbyScool didn’t start with a master plan. It started with a domain name, a lot of curiosity, and a slow realization that I wanted to build something that could live beyond me. This is a candid look at how that evolved into a public $1M experiment — and what thinking about sellability actually changes.

Most creators don’t have a sales problem — they have a planning problem.
Some months feel effortless. Others, like you’re starting over from scratch.
That’s why I stopped setting vague annual goals and started running my business in 90-day cycles using the Creator’s MBA Playbook. It’s a simple, focused system that turns unpredictable growth into consistent momentum — quarter after quarter.

In this post, I’ll show you exactly how I plan each 90-day cycle, connect my projects to my growth systems, and stay on track no matter what’s happening in my business.