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Your Open Rate Is Lying to You: What to Track Instead
Blog Destini Copp 6/7/26 Blog Destini Copp 6/7/26

Your Open Rate Is Lying to You: What to Track Instead

A high open rate used to mean you were doing it right. In the AI inbox, that link is breaking. Here's why open rate is turning into a vanity metric, and the three things to track instead.

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