You send a broadcast. Hundreds click through to your sales page. A few buy. The rest disappear, and you never email them about the offer again. Here's the two-sequence framework that recovers sales page visitors and evergreen webinar viewers who showed real intent but didn't convert.

Most buyers need 5–12 touchpoints before they purchase. Most creators send two follow-up emails and move on. Here's a complete 5-email follow-up framework — with the specific job each email needs to do — so your funnel keeps converting long after the launch window closes.