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Launches vs Flywheels: Which Revenue Model Actually Scales?

If you sell digital products, you’ve likely relied on launches, funnels, or campaign-based promotions to generate revenue.

But if your income spikes during promotions and drops afterward, you may be using a revenue model that creates bursts instead of stability. If you want scalable digital product revenue without constant urgency cycles, this comparison will clarify the path forward.

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The Retention Gap: Why Most Online Businesses Leak Revenue

If your online business depends on constant launches or new traffic to maintain income, the issue may not be visibility — it may be retention.

Many digital product creators focus on attracting new buyers but overlook what happens after someone purchases. When customers disengage quickly or never buy again, revenue becomes unpredictable. If you want consistent digital product revenue, retention is the lever most creators ignore.

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Read This Before You Launch Again

If your digital product revenue spikes during launches and disappears afterward, the problem isn’t your promotion strategy — it’s your system. In this guide, you’ll learn how The Creator’s Growth Flywheel replaces revenue rollercoasters with predictable, compounding growth.

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Blog Destini Copp Blog Destini Copp

The Creator’s Growth Flywheel: Your Secret Weapon for Consistent Digital Product Revenue

If your digital product sales feel unpredictable — some weeks decent, others quiet — the problem isn’t your offer. It’s your system. The Creator’s Growth Flywheel helps digital product creators turn scattered sales into steady, predictable revenue. In this post, Dr. Destini Copp breaks down the five stages of the Growth Flywheel — Attract, Engage, Nurture, Retain, and Advocate — and shows how to connect them into a self-sustaining ecosystem that builds momentum month after month. Plus, learn how AI tools can automate and accelerate each stage so your business grows even when you’re not promoting.

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