Marketing Myopia: Why Creators Should Sell the Result
Nobody wants your course, your template or your membership. They want what happens after they use it. Theodore Levitt wrote about this in 1960, and it’s the idea I teach my MBA students that changes the most creator sales pages.
How to Use Your Buyers’ Own Words on Your Sales Page
Your sales page sounds like a brochure because you wrote it in your words. Here’s where to find the words your buyers already use, from replies to call notes and exactly where to put them on the page, from the headline to the spot right next to your price.