How to Make Money From Every Newsletter You Send
If you send a newsletter every week and can't point to a sale that came from one, decide what each issue points to before you write it. Here's how I set that up across four editions, with real click rates from my HobbyScool list.
How to Train Your Email List to Buy (Not Just Grab Freebies)
You've done everything right. You've grown a real list. Your open rates are solid. People click. They love your content. They love your freebies. And then they don't buy anything. This isn't bad luck — it's something that happens gradually, quietly, and almost entirely by accident: you trained your list to expect free stuff. Here's how to fix it.
Email After the AI Inbox: Why Newsletter Strategy Has to Change
Inbox AI isn’t killing newsletters — it’s exposing weak strategy. This guide breaks down what’s changing, why consistency alone isn’t enough, and how purpose-driven newsletters still win.