Behind the Scenes: How We Attracted 17,958 Attendees and $39K Revenue From One Virtual Summit

In September 2025, our HobbyScool brand hosted one of its biggest events yet: The Art of Handmade Summit. Nearly 18,000 people attended, generating $39,041 in revenue and $22,341 in profit. In this post, I’ll share a snapshot of what worked, what didn’t, and why summits have become the growth engine behind HobbyScool. For the full funnel breakdown and all the behind-the-scenes lessons, head over to my Substack.