When working with my clients on pricing their online programs, I find that we tend to undervalue our services. It’s also an area that course creators make a lot of mistakes in which can be detrimental to their success. If you’re having difficulty pricing your online program, then you’re not alone. Pricing your online course can be one of the hardest decisions to make.

Here are the mistakes to avoid when pricing your online program: 

Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.

Creating a quiz that converts into a lead for your online course can be a little challenging. Luckily, there are a few online quiz builders in the market, like Interact, that make building a quiz as a lead magnet simple, fast, and easy.

Are you ready to launch your online course, but don’t know how to get started?

Here’s what you do know:

· You need a sales funnel that doesn’t exhaust you

· You need a sales funnel that can be automated and used again and again

· And doesn’t break your bank

There is a way to do this that doesn't put you on the launch roller coaster and can be replicated again and again within your budget.

Here are two popular funnels for selling online courses.

Have questions about starting and growing your Facebook group for your online course? Then this is the interview for you! Anna Gray, the host of Our Community Café and an expert in Facebook groups, talks with me about some of the key strategies for starting and growing your Facebook group.

One of the things I recommend when creating a new product like an online course is to start with a MVP, a minimum viable product. This gives you the opportunity to get feedback from your ideal customers and make any necessary modifications prior to your product launch.

The best way to launch a minimum viable product for an online course is through a beta test.

Fair warning…this post may be a little controversial. In the online course marketplace, I’m told that it’s not appropriate to look at what your competitors are doing.

Aren’t we taught in Marketing 101 that one of the things you do before you develop a new product or service is to review the competitive landscape?

This is not to copy what they are doing. In fact, it’s the opposite. You want to make sure you are differentiating yourself in the market.

Launching a new course is a huge project.

If creating a full-blown signature online course intimidates you, or you just don’t have the time right now to focus on your signature course, consider launching a free mini course to help grow your list while you build your signature course.

Read to learn the steps in creating an online course outline that gets your students to their desired outcome as quickly as possible.

How many of you are struggling with even getting started on your online course? Maybe you’ve tried pulling together a few Powerpoints or worksheets from your live training sessions, but nothing seems to work.

I’ve been working with entrepreneurs for a while now and I’ve noticed that everyone seems to be making the same mistakes. These mistakes are easy to make, but they can really have a negative impact on your progress.