When promoting your online course or membership, it’s essential to build trust and connect with your audience. They need to know you understand them and what they’re going through. One way of doing this is to tell your personal story during your pre-launch content so they can get to know you more which will build rapport.

When you set up an evergreen funnel, your audience can buy your online course or membership all year long. They don't have to wait for a live launch with an open and close cart date. It is a great way to attract more students who are ready to buy so they can solve their pain points quickly.

Online course creators should have an evergreen sales funnel set up in their business to gain sales 24-hours a day, seven days a week, all year round. You can still host a live launch whenever you want, but your evergreen machine will create consistency in your course or membership sales.

In this post, I’ll walk you through my favorite 5-part evergreen funnel that sells your online courses on autopilot.

Are you looking for a way to find more students for your online course or membership without investing money in paid advertising?

A well-designed affiliate program is one of the best ways to find students without paying money upfront.

This is an effective and proven way to find students, but for this to work, you need to have a marketing system that will help your affiliates promote your course and get them paid.

You may be asking, what exactly is affiliate marketing, and how does it work? Continue reading, and you will get a better understanding of affiliate marketing that will help you find students for your online course without an upfront investment in paid advertising.

If the reason your course still is not built is that you do not want to be on camera, this removes the obstacle entirely. Three tools, one afternoon, and lessons people finish because they listen on the drive.

You don't need a big budget to launch your first online course. Here are 17+ free tools to plan, record, edit, design, and host it, including the free AI tools that make it faster in 2026.

Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. But this is just content that is sitting in your online course platform without a marketing plan in place. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan.

This post will cover how to create an effective marketing plan to sell your online course in your upcoming course launch.

Are you ready to sell your online course and wondering if you should do a live launch or go straight to an evergreen sales funnel?

Many business owners find live launching stressful and prefer the ease of launching with an evergreen sales funnel. There are pros and cons to each method, and in this post, we will compare live launches vs. evergreen launches to help you determine which is the best option for you to sell your online course.

Out of all of the ways to sell your online course, webinars are still at the top of the list for a high-converting launch. A webinar can be positioned as a workshop, masterclass, or training, but the concept is the same. Provide valuable training and at the end of the webinar present the opportunity for your audience to take action by joining your program.

In this post, you’ll find the best strategies for creating a high-converting webinar for your next online course launch.

Challenges are one of the best ways to sell your online course. You can create excitement as your audience goes through your challenge material. In addition, a live challenge provides you, the host, an opportunity to build the know, like, and trust factor quickly, even for participants who had not interacted with you in the past.

After your live challenge launch, your challenge material can be set up in an evergreen sales funnel, so everything is automated, and you don’t have to lift a finger to enroll students into your online course.

In this post, I’ll walk you through how to set up a live challenge for your next online course launch.