I run marketing experiments inside real businesses and share what actually holds up.
Strategy, systems, and applied thinking from work in progress.
Not packaged frameworks. Not recycled advice.
Trusted by 10K+ creators and educators building growth flywheels instead of relying on one-off launches.
STRATEGY
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SYSTEMS
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EXPERIMENTS
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STRATEGY ◇ SYSTEMS ◇ EXPERIMENTS ◇
For experienced creators, operators, and collaborators who already have momentum — and want better decisions, not more noise.
How I Actually Work
Most creators I work with don’t need more ideas.
They already have offers, audiences, content, and proof they can sell.
What they don’t have is a system they can rely on.
Sales feel inconsistent.
Momentum comes in waves.
Growth depends too much on effort, timing, or luck.
That’s not a motivation problem — it’s a systems problem.
I Work Inside Real Businesses, Not Hypotheticals
I don’t teach strategy in isolation.
I build, test, and refine it inside operating businesses — including my own.
That means every idea has to survive:
✔ real audience behavior
✔ real constraints on time and energy
✔ real revenue goals
✔ real second-order effects
If a strategy only works when conditions are perfect, it doesn’t count.
01
I Focus on Repeatability, Not One-Off Wins
Anyone can engineer a spike.
What matters is what keeps working after the spike fades.
A lot of my work centers on owned channels, especially email, because it’s one of the few places where systems can actually compound instead of reset.
That’s why one branch of this work lives inside Newsletter Profit Club — where I focus on turning newsletters into durable revenue assets, not content obligations.
02
I Build Growth Systems That Connect Everything
Most creators don’t have a lack of effort — they have fragmentation.
Content here. Offers there.
Tools layered on without a unifying logic.
A big part of my work is helping creators zoom out, see the whole system, and decide what actually deserves attention right now.
That thinking shows up in tools like The Creator’s MBA Playbook System — a working model for planning, prioritizing, and connecting the dots quarter by quarter.
03
I Test Strategy in Real Time and Share What Happens
I don’t wait until something is “done” to talk about it.
I build in public when it’s useful:
documenting what works
naming what breaks
adjusting based on real feedback
Some of that experimentation turns into longer-term, applied work — like The Creator’s MBA Lab, where the focus isn’t learning more, but integrating what’s already been built into something coherent and sustainable.
04
I Run Large-Scale Experiments When the Question Is Big Enough
Sometimes the only way to answer a question is to run a real experiment with real stakes.
Right now, that’s happening inside The $1M HobbyScool Experiment — an open, documented attempt to scale a creative education business to seven figures, sharing both the wins and the failures along the way.
Not as a case study.
As work in progress.
Trusted by 12,000+ students and 46,000+ creators worldwide
🎓 12,000+ students taught
📩 46,000+ community members
👩🏫 University Professor + Published Author
🎙 Host of the Creator’s MBA Podcast
Real Results from Real Business Owners
Here’s what creators and coaches are saying about the results they’ve seen with my systems and programs.
Meet Destini — Business Growth Coach & University Professor
Hi, I’m Destini.
I help digital product creators build businesses that run on predictable systems so revenue flows consistently without relying on hustle.
With 25+ years in marketing and entrepreneurship (and 7+ years running my own digital product business), I know what it takes to turn your offers into a reliable growth engine.
Featured on Leading Podcasts + Platforms
Free Experiments and Gifts For You
Tools and reports pulled directly from active work.
Newsletter Profit Calculator
A reality check on what your list is actually doing — and what would need to change for it to matter.
Creator Growth Diagnostic
A fast way to spot where growth is compounding — and where it’s leaking.
$1M Experiment Report
Notes from a live revenue experiment including what didn’t scale the way I expected.
PUT YOUR EARBUDS IN & LISTEN
Creator’s MBA Podcast
Practical marketing tips for digital product business owners
Your go-to show for learning how to build predictable revenue with rinse-and-repeat systems and AI so your courses, memberships, and digital products sell consistently.
