Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit.
I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 in a single month just from my email newsletters. If you've been wondering whether all that posting, engaging, and hashtag research is really worth your precious time as an entrepreneur, this episode might just change your business approach completely.
You'll discover:
The exact moment I realized social media wasn't giving me the ROI I needed
My "Mini Magazine Method" that gets subscribers to actually save my emails in special folders
The common newsletter mistakes that keep most entrepreneurs from making money
5 proven ways to monetize every email you send (including how I landed paid sponsorships)
One simple change you can make TODAY to improve your newsletter's performance
No more algorithm chasing or content hamster wheel! This episode is packed with practical, actionable strategies you can implement right away to transform your email newsletter from a basic update to a serious profit center in your business.
Want to see how much YOUR newsletter could be earning? Grab my free Newsletter Profit Calculator here: Newsletter Profit Calculator
Breaking Free from Social Media: How I Monetize My Email Newsletter
Are you exhausted from the constant chase of social media algorithms? Do you spend hours creating content only to see minimal returns? If you're nodding your head right now, you're not alone. Many entrepreneurs feel trapped in the social media hamster wheel, but there's a better way to grow your business and connect with your audience.
I recently had the opportunity to be interviewed by Gabe Cox from Red Hot Mindset for the Grow Your Biz Without Social Media Summit, where I shared my journey as a certified business growth coach who helps digital product entrepreneurs increase their revenue without being glued to their screens. As someone who has built multiple six-figure brands primarily through email marketing, I'm excited to share my proven strategies for creating and monetizing powerful email newsletters.
Why Email Marketing Beats Social Media for ROI
My decision to focus on email marketing came from a simple analysis of where my time was best spent. There's only so much time in a day, and as I was analyzing my time and the ROI I was getting, what I realized was all the time I was spending on social media... it just wasn't working. It really wasn't giving me the ROI of my time.
As busy entrepreneurs, we need to be strategic about where we invest our limited hours. Social media can feel productive—we're posting, engaging, and seeing notifications—but is it actually driving meaningful business results? For many of us, the answer is no. Email marketing provides a direct line to people who have already expressed interest in what we offer, making it inherently more efficient.
That doesn't mean abandoning social media entirely. I maintain social media accounts for specific purposes—like my Hobby School brand that I plan to sell in the future (buyers expect a social media presence). But I'm intentional about where and why I show up, focusing my energy where it truly matters.
The Mini Magazine Method: Reimagining Your Newsletter
One of my game-changing insights came from conducting a six-month research study on successful newsletter-based businesses like Morning Brew and The Hustle—companies that sold for millions despite being "just newsletters." I discovered they weren't approaching newsletters the way most entrepreneurs do.
This research led to my developing what I call the "Mini Magazine Method," inspired by traditional print magazines:
"When I was in high school and the Cosmo would come in your mailbox, you would run out there and open it up and go to this section or that section... that's what these newsletter operators are doing. They're recreating these old-timey newsletters, and that's what really changed everything for me."
Rather than simply sending your latest blog post or podcast episode, the Mini Magazine Method creates a multi-section newsletter with different types of content to engage readers. This approach gives subscribers multiple entry points and reasons to open your emails, increasing engagement and building a stronger relationship.
The proof? When I implemented this method, subscribers started emailing me saying, "Destini, your emails are so good, I save them in a special folder in my email system." That's when I knew I was on the right track.
Common Newsletter Mistakes (And How to Avoid Them)
Before diving into monetization strategies, let's address some common mistakes that might be holding your newsletter back:
1. The Freebie Fest Trap
Many entrepreneurs fill their newsletters with free gift after free gift, training their audience to expect everything for free. When you're giving away stuff every single week, you put your audience in the frame of mind so that when you're ready to sell, they're like, 'Well, why isn't this free?'
While providing value is important, constantly giving away free resources sets problematic expectations and makes it harder to sell when the time comes.
2. Misusing Newsletter Real Estate
Another mistake is putting "free resources" banners at the top of your newsletter. When readers click these links, they leave your newsletter to check out the freebies—and they rarely come back to read the rest of your content. Life happens: the dog's barking, the UPS guy shows up, dinner's on the stove, or their kids are tugging at their legs, and your carefully crafted newsletter gets forgotten.
3. Relying Solely on Main Content
Many entrepreneurs follow the traditional advice: send your main piece of content (like a podcast episode or blog post) and nurture your audience with value until they're ready to buy. But I noticed a problem with this approach—even in my own behavior:
"I was seeing their weekly email coming up, and I knew it was their latest podcast episode. I'm thinking, 'Well, I'll go listen to that if I want to when I'm in my car taking my kids to school or working out. I don't need to open up this email.'"
If your newsletter is just a delivery system for content that lives elsewhere, there's little incentive for subscribers to open it.
5 Ways to Monetize Your Email Newsletter
Now for the exciting part—how to make money with every email you send! Here are several effective strategies that I use regularly:
1. Sponsored Posts
Companies will pay good money to get in front of your audience. In January alone, I made $3,000 from sponsored posts across my newsletters. Sponsors can find you through networks like the Ad Creator Network for ConvertKit, or platforms like PassionFruit.me where you can list your newsletter.
2. Affiliate Marketing
Include a section in your newsletter that showcases tools or resources you love, complete with affiliate links. Make it educational by teaching subscribers how you use the tool rather than just dropping a link.
3. Promoting Your Own Products and Services
This is the most straightforward monetization method—promoting your own digital products or services. I do this almost every week but in a strategic way: "In my Creator's MBA newsletter, I have a section called 'Bookmark Worthy.' That's the meat of the newsletter where I make sure people walk away after reading thinking, 'That was worth me opening up that newsletter.' Then I might have a little promotion like, 'If you want to know more, you can do this.'"
4. Member Emails
While these aren't technically part of your regular newsletter, I make an important distinction between newsletter emails and promotional emails: "What we're talking about here today is your email newsletters—not a promotion that you're doing to launch an offer."
When you're in launch mode, your emails will be much more sales-focused, with bonuses, urgency elements, and explicit calls to action.
5. Collaborations and Swaps
While not directly monetized, collaboration is one of my favorite list-building strategies. Partner with someone who has your ideal customers on their list and swap freebies or content. This expands your reach without spending on ads, ultimately growing your monetization potential.
Measuring Success Beyond Open Rates
How do you know if your newsletter strategy is working? While open rates provide some insight, they're not always reliably measured. I suggest looking at:
Engagement and replies: Are people responding to your emails? Are they having conversations with you?
Click rates: Especially important for sponsored content, as sponsors want to know how many clicks you can deliver.
Revenue generated: Perhaps the most important metric—how much money did you make from sending that email?
Getting Started with an Email-First Business Model
Ready to make the shift to an email-first approach? Here's what I recommend:
Focus on growing your email list with ideal customers: The fastest way is through collaborations with others who already have your ideal audience.
Be strategic about your email marketing: "Think about what the purpose is of each email, what you're trying to promote, and how you can do that mix of promotion and value."
Map out your promotional calendar: "Map out your promotional schedule for the next three months and use that as the basis for your email content. Whatever you're trying to promote that particular week, your newsletter content needs to weave all of that in naturally, in a non-salesy type of way."
Create valuable content that builds your reputation: When subscribers see your name in their inbox, you want them to think, "This is worth my attention."
Perfect your subject lines: Don't waste valuable subject line real estate on your newsletter name—subscribers already see your name as the sender. Save that space for compelling content that drives opens.
Final Thoughts
Breaking free from social media doesn't mean abandoning marketing—it means being more intentional about where you spend your time and energy. Email marketing, when done right, offers a direct line to your audience without the algorithm headaches of social media.
As my own experience demonstrates, a well-crafted, strategically monetized newsletter can become the backbone of a thriving business. My Mini Magazine Method transforms standard newsletters into engaging, multi-faceted resources that subscribers actually look forward to receiving.
Ready to calculate how much you could be making from your newsletter? I offer a free Newsletter Profit Calculator that helps you analyze potential earnings based on your list size, open rates, and monetization methods. It's the perfect next step for putting these strategies into action.
Transcript:
[00:00:00] Hey guys, Destini here, and this episode is just a little bit different from what we typically do on the Creator's MBA podcast. And in this episode, I am being interviewed by Gabe Cox with the red hot mindset.com, and this interview was in the Grow Your Biz Without Social Media Summit. I know you are going to absolutely love this episode.
So let's jump right in and get started.
Do you feel trapped in the cycle of social media constantly posting, chasing algorithms and still not seeing the results you want? What if I told you there's a better way to grow your business and make money every time you hit send in this chat? I'm joined by Dr. Destini Copp, certified business growth coach who helps digital product entrepreneurs 10 times their revenue without being glued to their screens.
She's sharing her [00:01:00] journey of breaking free from social media obligations while building three successful brands, plus her proven framework for monetizing email newsletters. Destini has been featured in Billion Success Authority Magazine, thrive Global, and tons of Business-Minded Podcasts. If you're ready to learn how to grow your business without the social media grind, then this is for you.
Let's dive in. Hey, Destini, so good to have you here. I'm super excited about this conversation with you. Gabe, I'm also super excited and I can't wait to kind of delve into all of this with you. We're gonna be talking about one of my favorite s. I have been secretly following you for a while.
I love your newsletters and this is one of the reasons I wanted to have you talk on this topic because you know how to get readers. you know how to get people to read your newsletters. and maybe we can even talk about open rates and things like that if we wanna get geeky about it. But what I see is that really many entrepreneurs feel trapped by social media [00:02:00] algorithms, which is one of the reasons that we're doing this here.
I wanna hear a little from you, can you walk us through how you made the decision to focus on email marketing more specifically, and maybe even what immediate changes you saw in your business because of relying more on email marketing than on social media. this is a great question and I'll just kind of take you back years ago, you know, we're all like pressed for time.
There's only so much time in a day, and as I was kind of analyzing my time and the ROII was getting on it, what I realized was all the time that I was spending or trying to spend on social media. To get people, you know, either back to my email list or getting clients from that or selling my digital products from that.
It just wasn't working. It really wasn't giving me the ROI of my time. So I was like, you know what? That's not working. I'm not gonna do that anymore. So I'm gonna really focus on email [00:03:00] marketing and that's when I saw a change. and then we can dig into kind of all the changes I've made over the years and some of the challenges, quite frankly, that I've even had with email marketing.
I didn't have a lot of time. You know, I'm a busy mom, like probably everybody else kind of listening here, and I only had so much time to spend on my business, so I really had to analyze and dig in where was I gonna get the most ROI for that? That makes a lot of sense.
So now that you focus on email marketing more than social media, I'd love to hear what is your business relationship with social media now? Do you use it? How do you use it? Great question because I do have several different brands and businesses that I own and manage, and one of them is Hobby School.
And in hobby school we do have a fairly large Facebook group there that we use for our events 'cause we run online learning. Summits throughout the year, so we do use that. we do have like a Facebook page and an Instagram account for that. [00:04:00] The main reason why we do still post on social media and hobby school is that is a brand that I am planning to sell.
Lord will, I'm planning to sell in like two, two years and I know that the buyer for that brand is gonna want a social media presence. It's mostly there just to, you know, have a presence there so that when the buyer comes that he or she sees that we have a presence on social media and you know, obviously they, they like that.
So that's really the main reason why we're doing that for Hobby School. Now for my. Personal brand. I put up a nine grid on Instagram. I do use Pinterest, but I don't really consider Pinterest necessarily a social media.
I consider that more of a SEO search engine search and discovery type platform. One of the areas that I may kind of dip my toes in a little bit this upcoming year is [00:05:00] LinkedIn because I do have some offers in my personal brand.
One of them in particular, which is my newsletter profit club that I know that people on LinkedIn are definitely gonna be interested in. Now, I haven't really done that much there, but that is on kind of my future plans, if you would for that brand. Okay, that makes a lot of sense. And what I heard in what you were saying is that you're very purposeful with where you are and why you're there, so that way you can have the ROTI, the return on time invested.
Right. And so that I think is a huge mindset shift that we need to have as entrepreneurs as we. Delve into the online space. So I know that we're gonna talk email newsletters, but obviously we need to have a way for people to get on our email newsletters. So I just love to hear what are your favorite ways outside of social media to bring people in?
definitely collaborations. I think that all of us would agree that collaborations are [00:06:00] key there and there's tons of ways you can do that, you know, like.
We have the newsletter, profit club, collaboration app, where people can go in and enter their newsletter information, find other people to collaborate with and do freebie swaps. You can do summits. Bundles. You can just go find one of your peers and say, do you wanna do a freebie swap?
I did one of those this past week. You can also do paid advertising. some people pay to actually get on my email list, right? They'll pay do like a sponsored post. Go, go sign up for this. I've done several of those already as we're recording this, and it is 20, 25.
We've only been here, you know, a month or so. I've already done several of those this year myself. So free stuff, hate stuff. Honestly, it all works. Yeah. Love it. So tell me a little bit about what mistakes you see, entrepreneurs making with their new newsletters. Do you see like a rolling theme at all?
Well, you know, we could [00:07:00] really go on and on all day about this, but you know, and I've made these mistakes. Also myself, so I'm not really pointing fingers at anybody, one of the things that I see a lot of people making is giving away free gift after free gift, after free gift in their newsletter. And my philosophy is, and I'm not saying you should never do this or you should never provide value in your newsletter, I am not saying that at all.
But when you're giving away stuff, you know, every single week and you. Your audience, basically that your newsletter is basically a freebie fest that's kind of put them in the frame of mind so that when you're ready to sell, they're like, well, why isn't this free? Why is she charging for this? You know, some of the things I have, and I've done a lot of newsletter audits over the past year, and I've seen people like Evan, the banner at the top of their email list.
Free resources or free gifts. So what happens when you [00:08:00] do that in your newsletter? Basically people are gonna see that at the top. They're going, oh, I wanna go get that. They're gonna click on that. Go to your website, your landing page, or wherever you put those free gifts. and they're never gonna come back to your newsletter because something's gonna happen, right?
They're busy, the dog's barking, the UPS guy's gonna show up, or the dinner's on the stove, or their kids are tugging at their legs so they're just never gonna get back to the important content in your newsletter. So that is one of the big mistakes I see, actually a lot of very seasoned business owners making.
It makes a lot of sense because we're essentially training them with what we want or what we expect of them. And if all we train them on is free stuff, they're never going to be like nurtured to buy. So how did you flip the script on traditional newsletter thinking?
So maybe we start with what is traditional newsletter thinking like what are most people doing? But then how did you [00:09:00] change your mindset on it? Yeah, so basically what was happening is kind of, I wasn't seeing results in my email marketing, right? So, you know, sending out offers, not making as many sales as I thought I would make.
And I, was following. All of what I would call kind of the traditional advice that is out there in this, online business, world creator market, And that was, you know, send out your main piece of content. For me that was a podcast episode, right? So send out your main piece of content to your audience, giving them a ton of value,
You, you'll, they will be warm and nurtured right, and ready to buy from you. Well, what was happening, and I, I saw this in my own behavior, so it is very normal out there. I was seeing their weekly email coming up and I knew it was their latest podcast episode.
I'm like, well, I'll go listen to that if I want to. When I'm in my car taking my kids to school or working out or [00:10:00] whatever, I don't need to open up this email. So something clicked in me and I kind of put my marketing. College professor, because I do, I do still teach at the graduate level, teach marketing courses there, and I'm like, I'm gonna go do a research study.
So I conducted a six month research study and really looked at all of these. What I would call these really newsletter type businesses. People who had set up email newsletter and that was their main product, like the Morning Brew, the Hustle, you know, tho those type of big type newsletter businesses. And I'm like, what are they doing differently?
Because a lot of these have sold these newsletter businesses for. Millions of dollars. And I'm like, that just seemed crazy to me. It's just a newsletter, it's just an email platform. And they're, you know, selling these businesses. I'm like, they've got to be doing something differently. So I kind of dug into that and did [00:11:00] that six month study and I came away with a lot of ahas and really just everything changed, quite frankly, about how I viewed and approached email marketing.
One of them was what I designed is called my mini magazine method, and it really kind of goes back to when you think about, and I'm kind of dating myself a little bit here, but when I was like in high school and the Cosmo would come in your mailbox and you are like, run out there and you would like open it up and you know, go to this section or go to this section or go to this section.
that's what these newsletter operators are doing in these newsletters. They're kind of recreating these old Tommy type newsletters and that's really, you know, what changed. And that's kind of really just changed everything for me.
Yeah, I love that. and the idea of having a newsletter that you can sell, like a brand that you can sell because of [00:12:00] people engaging and wanting what's inside. I think that's really, really intriguing. So I know you've mentioned making money every time that you hit send on an email.
Can you walk me through a little bit about, an example of what one might look like? So there's a lot of different ways that you can monetize your newsletter and some of these I do, every week. Some of them I kind of pick and choose. It kind of really just depends on what my promotional strategy is or what I'm promoting for that week.
So some options are, and I've done all of these recently, like in the past few weeks, I've had a sponsored post. So somebody is actually. Paid me to put their free gift or whatever, like get response. We did that for, it was like a side hustle kit. We did that for our Harvey School brand here recently.
So they actually paid me to send that out and they will pay. Really, really good money to get in front of your [00:13:00] audience. So if people are out there saying, I didn't even know you could do that. Well, I didn't either. And when I found out how to do it and where to find people that could find me to pay me to do it, it really did change things.
So that's one thing. Now a lot of us are familiar with affiliate marketing. So that's another way, if you have like a section in your newsletter, maybe it's, I'm gonna make something up. Maybe it's like Tool of the Week or something. You could have a teaching section in there that kind of teaches them a little bit about how you're using that tool, obviously, and have that in there.
So it's just one section in your newsletter, something short, sweet, but you're really making it valuable. And also promoting that particular offer to the, make money every time I send out would just be my own, like digital products or services or whatever I'm promoting there.
And I almost do that every single week, you know, so that's. Something I would put in there, but I'm very strategic about how I do that. So like for instance, in my [00:14:00] creator's NBA newsletter, I have a section that's called bookmark worthy. And in that section that's like kind of the meat Of that newsletter and I wanna make sure that people walk away after they read that they're like, that was worth me opening up that newsletter.
So it's something truly super valuable. and that I've, covered in there. And I might have a little promotion, like, if you wanna know more, you know, you can do this type thing. I love those ideas. And even just the sponsorship idea, that's actually newer to me, like a newer concept. I've done a lot of lead magnet swaps, which is great
Mm-hmm. But the idea of starting with a sponsorship, somebody wanting to pay me to be in my newsletter is a pretty cool thing. Like I wanna kind of, I know other people are like. You do that. So can you break down just what that looks like and maybe how you can pitch it, or how do you find sponsors?
In January, I made [00:15:00] $3,000 by doing just that, and it was really just. Putting a section in my newsletter that was, you know, either a lead magnet or something that they were wanting to promote. Maybe it was a webinar or something. so between both of the newsletters I had, I made 3000. So definitely can do it.
Now, how do they find you? I'll just walk you through how some of these people found me. One was through the. Ad, creator network for ConvertKit. they reached out to me saying, and this was actually for my Hobby School newsletter. They said, Tim Ferris wants to sponsor your newsletter.
Here's what you're gonna do. And they gave me everything. So I just had to put the snippet in the newsletter. So that was one. Another person reached out out of the blue, so I don't know, I actually don't know where they found me. And they wanted me to promote a webinar for them. that was for the self-publishing dot com.
So [00:16:00] that was, and we kind. Went back and forth, came up to an agreement and I said I will, you know, do it for X amount. So we did that. passion fruit.me is passion, F-R-O-O-T, me, and you can put that in the show notes if you want. I actually have my newsletters there and I do get a lot of people that are reaching out to me wanting to do like, sponsorships there.
So that's another place that they found me and I think. Two of the sponsors that paid me in January found me through Passion Free. Do you have a little note in your newsletter, like where the sponsorship is about becoming a sponsor or anything like that? I don't, it's something I certainly can do.
You know, sometimes, like in our Hobby school brand, we'll send out emails to some of our past speakers and our affiliates saying, here are some ways that you can either collaborate with us or get your name out, And so, we'll do that. [00:17:00] Sometimes we'll put in blurbs if you want to, like collaborate or sponsor, you know, here's the options there, but I don't.
Normally include that as a normal kind of section, in my newsletter. Okay. Very good. So I know you've built multiple six figure brands primarily through email, which is amazing. So I'd love to hear, do you have any other secrets or tips to keeping subscribers engaged and eager to open up your emails?
Because there is so much competition out there, and so everyone gets so many emails every day. how do you get them to click on yours? the first thing that you need to build up is your reputation, That's really why or why not. They're gonna open it.
So that goes back to kind of creating that valuable content that I refer to earlier. So you really wanna make sure that. You are, teaching directly in there. you're providing that I'm not saying that I don't include links to my podcast episodes because I certainly do, but that's just not [00:18:00] the complete topic, right?
In your newsletter, you have other things in your newsletter that's valuable for them, so you want them, when they see your name in that inbox, you want them to say, okay. This is worth my attention. And then of course, subject lines are always very important 'cause that kind of gives them a little sneak peek in terms of what's in your newsletter.
Always make you know, I. that preview text. Make sure you're always using that. Another mistake, actually, I probably should bring up that I see a lot of people making for the newsletter is they'll put like the newsletter name in the subject line that's valuable real estate. You don't wanna do that. So if you're doing that, you know, that's something you'll definitely wanna change.
And then, you know, it just goes back to that valuable content. you want them to. Be basically save your emails in a special Gmail folder. And that's kind of what I teach when I actually made the change in my email newsletter, how [00:19:00] I knew that I had really kind of hit the nail on the head, if you would, is I had people emailing me back saying, Destini, your emails are so good.
I like save 'em on a special folder in my email system. And I'm like, okay. So now I know that's working. I love that. Have a little Destini folder. Yeah, I need a Gabe folder. So once I hear that, that's really interesting about the subject line, because I have seen some people, like say it's kind of their curated newsletter, so it always has their newsletter name.
but I feel like that might become more, people get kind of a little numb to that at some point. And maybe that's the reason that it is a mistake or what is the kind of the thought process behind that. So. They know that it's just your newsletter, right? 'cause they see your name so you don't have to tell them that.
The only time I actually do that is when I'm sending out a member email. So like for my Creator's MBA lab or you know, my part-time passion club and hobby school. Like, I want them to know that that's a member [00:20:00] email. So I want them to know that that's different, that they really, really, you know, need to.
Open it, that in contains important information about their program, but that's the only time I ever include something like that in the subject line. Okay. I do the same thing for students because I just want them to know that it's the openness because it's important for your membership or the course that you're working on or whatever it is.
So, very good. now let's talk about measuring success. How can we measure success with our newsletter? Is it just open rates? are there other things to think about? I think what you even just mentioned, somebody replying and saying, I have a folder for your newsletters. 'cause they're so good. what are some indicators.
Well, certainly replies. I mean, when people are kind of having that conversation with you, I think that's very important. Open rates, sometimes they're just hard to measure, right? We don't really know if that open rate is really giving us a right open rate. clicks are important because, like going back to the sponsors that we [00:21:00] talked about before, they're gonna wanna know, how many clicks you're gonna be able to send over to them.
that's gonna be a. Basically how they're, how you can measure, how much you can charge. So that's one of the most important things. But just like the clicks, you know, the replies and how much you're making, right? I mean, when you wanna know how much you're making, like whenever I send out an email, I'm like, okay, I think I might be able to make, you know, whatever, a thousand dollars from this email.
That's important to me. Yeah, that makes a lot of sense. and success is so measured different ways than just the numbers. So, and yeah, like singles coming through that came from that email because I know I promoted it, right? Like just all the different things that can come from it and the impact and the ripple effect you can have just with your newsletter, which is really cool.
Well, let's talk a little bit about Transitioning to an email first business model. So for those who are feeling overwhelmed by social media or whatever marketing strategies they're doing, what would be your [00:22:00] first steps or your first tips to give to someone who is like, I wanna transition to this, what Destini's talking about?
Email first business model. Yeah, the really, the first thing is to grow your email list with your ideal customer. And I think that one of the fastest ways to do that and easiest ways would be just to go somebody that has your ideal customer on their email list and just maybe do a clap with them.
That's really one of the easiest ways to get started. Obviously you can do like the summit speaking the bundle collabs and, you know. Those are also good ways to get started too, but that's what I would do is just focus on growing my email list. And then from there, I just want you to be very strategic about your email marketing.
Right? Think about what. What the purpose is of each email, what you're trying to promote in that email, how you can do that mix [00:23:00] of promotion and value. 'cause you always wanna make sure you're providing that value too in your email newsletters. And I do, I do wanna make a distinction here because I think this is important.
We are specifically talking about your weekly newsletter
A promotion that you're doing to launch an offer? Like what I'm doing right now in hobby school. I'm in the middle of launching our part-time passion club. So those emails I'm sending out, those are not my newsletters. Those are very, very sales focused. And with the bonuses and the urgency and all that, I'm not talking about, we're, what we're talking about here today is your email newsletters.
Yeah, that's a good distinction to have because there are different purposes for specific promotions and how often you're sending and what's inside it, right? So if we have a podcast or a YouTube channel or a blog, how are you incorporating that into your magazine newsletter style so that it's still in there and can give the value, but it's not the main part of the email.[00:24:00]
Yeah, so great question. So I have a section like in my creator's, NBA newsletter. That's for the podcast. But I know, and I realize based on human behavior, that they're not necessarily going to go from there and just go directly enlist that podcast. It's more just kind of planting the seed, saying, oh, okay, that sounds interesting.
I wanna make sure that I go listen to that when I'm walking my dog or whatever. And actually, I'm trying to think it was HubSpot. I think, when I was kind of doing some of this research, they actually, Stopped including links from their newsletter to their YouTube channel because it was messing up the algorithm to their YouTube channel.
And let me explain why that was happening, because I think this is important. Basically, when you think about behavior of somebody when they're reading or kind of where their mindset [00:25:00] is when they're reading an email, they're not necessarily in the mindset to go watch a 30 minute. YouTube video, right?
So basically what was happening is when they were sending traffic from their newsletter to YouTube and people were going there and they were just bouncing off, right? Because they weren't ready, they weren't in that mindset to watch that video when they stopped doing that, and then let that new video and let the YouTube algorithm kind of do it.
Thing. It helped build their channel. And not saying that they wouldn't go back to that video like two weeks later or a week later and point people to it after it had kind of build up, you know, the algorithm had done its work. So, very good. Let's make this really practical. What's one simple change that listeners could take today to improve their newsletter's performance?
If they could only just do one thing today, what would it be? If they could only do one thing, and I'm gonna make the assumption that they're [00:26:00] sending out their newsletter on a regular basis. Now, I think that weekly is kind of ideal if you're, not doing it on a weekly basis.
To me, that's kind of the minimum for most of us, for most newsletters out there. 'cause you wanna stay top of mind. So let's assume that everybody's already doing that. Then the next thing I would do is map out your promotional schedule. So map it out for the next three months, and you're gonna use that as the basis.
For your email content. So whatever you're trying to promote that that particular week, your newsletter content needs to be able to weave all of that in kind of naturally, in a non-salesy type of way, and that's gonna help you kind of promote those offers.
Destini, like so many tidbits, so many little gold nugget nuggets, and I know that you are not leaving anyone empty handed. You have the [00:27:00] newsletter profit calculator that they can go download for free. Tell us a little bit about what that does. Yeah, so I wanted people to really kind of dig in and analyze how much they can actually make from each newsletter they send out.
And there's, we talked about some of the ways here today, so there's different ways you can monetize. But basically what this calculator will allow you to do based on how many people you have on your email list. Your open rates, click through rates, that sort of thing, and what you're wanting to monetize.
It will help you analyze or kind of predict if you would, how much money you can make from each newsletter. I love it. And if you download it, you get to see Destini's newsletters in real time and see how she's formatting them to be magazine style, to be engaging in all of the things. So if anyone wants to connect further with you, what's the best place for them to find you?
So the best place, but you've already mentioned it, right? It would be my email newsletter, my creator's, [00:28:00] NBA email newsletter. The other place would be the creator's NBA podcast. Definitely check that out. If you're a podcast listener, I'd love to see you there. Thank you so much for hanging out with me today.