I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
265: Everyone Says Newsletters Are Saturated…But Are They?
Are newsletters really saturated, or is there still opportunity for creators and entrepreneurs?
In this episode of the Creator’s MBA Podcast, Dr. Destini Copp hosts a roundtable with six newsletter creators who share their insights on growing email lists, monetizing newsletters, and what the future of email marketing may look like. From audience growth strategies to subscription models and creator-led media, this conversation explores how newsletters are evolving in today’s digital landscape.
254: Why Your Newsletter Isn’t Making Money (And How to Fix It)
In 2026, newsletters aren’t dying—they’re evolving. This post breaks down why your emails may not be working and how to shift to a system that drives revenue, not just engagement.
250: The Newsletter Money Map: 5 Metrics That Drive Revenue
Struggling to understand your newsletter numbers? In this episode, I share the 5 key metrics every digital product business must track—and how to use them to grow your revenue. You’ll learn how to read your numbers like a CEO, what to fix first, and why your email list is more than just a marketing tool—it’s a business asset.
226: Turn Subscribers Into Fans with a High-Converting Welcome Email
If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.
In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience.
215: Turning Emails into ATMs: My Newsletter Monetization Framework
Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit.
I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 in a single month just from my email newsletters. If you've been wondering whether all that posting, engaging, and hashtag research is really worth your precious time as an entrepreneur, this episode might just change your business approach completely.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.

