The Creator's MBA Show

I run a $30K-a-month business on five hours a week. This show is how.

Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.

270+Episodes
$30KMonthly, HobbyScool
20,000+Creators served
The Creator's MBA Show with Dr. Destini Copp
The show

Systems you can run twice. Not one-off tactics.

I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.

I

The numbers behind the offers

What something made, what it cost, and what broke along the way.

II

AI workflows I actually use

The prompts, skills, and connectors running my marketing right now.

III

Hot seats with real numbers

Creators bring their list size, open rates, and revenue. We find the leak on air.

Free

Prefer to read it? Four issues a week.

About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.

Join the newsletter →

Two other ways in

Get in front of this audience. Or get on the mic.

Sponsorship

Sponsor the newsletter

  • Sole sponsor, weekday issue — $300
  • Featured event, Saturday issue — $97
  • Featured listing in The Lineup — $37
Right if you sell a tool, platform, or event digital product creators would use.
See the rate card →
Speaking

Speak at a Creator's MBA event

  • 12 events a year across both brands
  • Summits, panels, and workshops
  • Live audience plus the replay
Right if you teach something my audience is already trying to figure out.
Apply to speak →

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

265: Everyone Says Newsletters Are Saturated…But Are They?

Are newsletters really saturated, or is there still opportunity for creators and entrepreneurs?

In this episode of the Creator’s MBA Podcast, Dr. Destini Copp hosts a roundtable with six newsletter creators who share their insights on growing email lists, monetizing newsletters, and what the future of email marketing may look like. From audience growth strategies to subscription models and creator-led media, this conversation explores how newsletters are evolving in today’s digital landscape.

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Podcast Destini Copp Podcast Destini Copp

250: The Newsletter Money Map: 5 Metrics That Drive Revenue

Struggling to understand your newsletter numbers? In this episode, I share the 5 key metrics every digital product business must track—and how to use them to grow your revenue. You’ll learn how to read your numbers like a CEO, what to fix first, and why your email list is more than just a marketing tool—it’s a business asset.

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Podcast Destini Copp Podcast Destini Copp

226: Turn Subscribers Into Fans with a High-Converting Welcome Email

If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.

In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience.

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Podcast Destini Copp Podcast Destini Copp

215: Turning Emails into ATMs: My Newsletter Monetization Framework

Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit.

I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 in a single month just from my email newsletters. If you've been wondering whether all that posting, engaging, and hashtag research is really worth your precious time as an entrepreneur, this episode might just change your business approach completely.

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Before you go

Pick one episode. Then find your bottleneck.

The free scorecard tells you which stage of your business is slowing everything else down.