Elizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and industries, and some creative ways to use AI in marketing. By tuning in, you'll score some awesome insights into the AI world and its power to transform businesses.