I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
267: The New Buyer You're Not Optimizing For (AI Agents, Product Listings & What the Research Says)
What if the next person to buy your product isn't a person at all? In this episode of the Creator's MBA Show, I share an AI-generated audio conversation breaking down new research from Columbia and Yale on how AI shopping agents choose products — and the 5-step audit every digital creator needs to do on their listings right now.
213: Automate Student Success in Your Digital Products with AI
Have you ever wished you could be there for every single one of your students without being chained to your computer 24/7?
In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.