I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
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Speak at a Creator's MBA event
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
261: The AI Inbox Shift: Why Your Email Strategy Needs a Job
AI is changing how inboxes decide what’s relevant — and many creators are wondering if email just got harder.
Here’s the truth: this isn’t a panic moment. It’s a clarity moment.
In this episode, Dr. Destini Copp explains why consistency alone is no longer enough and how to make sure your email strategy actually supports your revenue. If your newsletter doesn’t have a clear job in your business, AI inbox filtering may expose the gaps.
Listen in to learn how to audit your last five emails, align your content with your customer journey, and design an email strategy that works with AI — not against it.
5 Creator’s MBA Podcast Episodes Every Digital Product Creator Should Hear
Want to catch up fast? We’ve rounded up the 5 most impactful Creator’s MBA podcast episodes — from monetizing your email list to building rinse-and-repeat revenue systems. These listener favorites will help you cut through the noise and refocus on what works.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.