I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
Listen →
How We Actually Use Claude to Run Our Businesses (With Real Workflows)
Listen →
Your Lead Magnet PDF Is Dead. Here's What's Replacing It
Listen →
Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
Listen →
Everyone Says Newsletters Are Saturated… But Are They?
Listen →
Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
Sponsor the newsletter
- Sole sponsor, weekday issue — $300
- Featured event, Saturday issue — $97
- Featured listing in The Lineup — $37
Speak at a Creator's MBA event
- 12 events a year across both brands
- Summits, panels, and workshops
- Live audience plus the replay
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
206: Are You Busy or Profitable? How to Tell the Difference
Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!
In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy?
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.

