I run a $30K-a-month business on about five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
Listen →
Everyone Says Newsletters Are Saturated… But Are They?
Listen →
Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
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Speak at a Creator's MBA event
- 12 events a year across both brands
- Summits, panels, and workshops
- Live audience plus the replay
Every episode. Search it below.
Newest first. Search by topic, guest, or keyword.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
207: Behind The Scenes Live Coaching For Digital Product Revenue Growth (Session #1)
For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time.
In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who helps coaches and online businesses with their marketing strategy. Despite her expertise, Abby has been struggling to generate consistent revenue from her own digital products.
206: Are You Busy or Profitable? How to Tell the Difference
Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone!
In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themselves: Are the activities filling your calendar actually making you money, or are they just keeping you busy?
197: Beyond Funnels: Build a Self-Sustaining Growth Flywheel
Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.'
189: 5-Part Formula to 10X Your Digital Product Revenue in 90 Days
Let's cut to the chase: Q4 2024 is coming, and it's time to turn up the heat on your digital product revenue.
This episode is a recording of the live training I did this week:
5-Part Formula to 10X Your Digital Product Revenue in 90 Days (even if you're working just a few hours per week)
This isn't your average "tips and tricks" episode. I'm pulling back the curtain on the exact strategies that have:
Propelled my online brands to new heights
Helped other entrepreneurs hit or exceed their 90-day revenue goals
Worked even if you're juggling a million other priorities
163: Pins to Cash: Selling Digital Products on Pinterest
Welcome to the Creator's MBA podcast! In this episode, I sat down with Kate Ahl, the owner of Simple Pin Media, a Pinterest marketing agency. Kate shares insights and strategies for leveraging Pinterest to drive organic traffic to boost sales for our digital products, online courses, and memberships.
From the benefits of utilizing Pinterest as a marketing tool to the nuts and bolts of setting up product pins and where to drive Pinterest traffic, Kate offers practical advice and actionable tips for both new and experienced business owners. Tune in to learn how to harness the power of Pinterest for your business and discover the latest trends and best practices in promoting your digital products via Pinterest.
162: From Domain Name Purchase to Over $100K in Revenue and 16K Email Subscribers (in less than two years)
In this episode, I'll dive into my personal journey of turning a domain name purchase (literally on a whim!) into a thriving digital product business with over 16,000 email subscribers and $100,000 in revenue in less than two years.
I'll walk you through the strategies that worked for me, the lessons learned, and the key takeaways that can help you build a successful digital product business. If you're intrigued by the idea of generating consistent revenue from digital products without being tied to the desk, constantly live launching, or worrying about the social media algorithm, then you don't want to miss this episode.
156: A Glimpse Behind the Curtain: What Worked in 2023 & Plans for 2024
Want a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024.
From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration.
Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about the highs and lows of 2023 and our plans for 2024.

