I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
196: The Simple Math Behind 6-Figure Facebook Ads
Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong?
This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: it's not about how long you've been in business), and shares a really practical framework for testing ads without burning through your budget.
184: Hit the Easy Button: 3 Low-Risk Ways to Grow Your Online Business
Are you looking for ways to expand your online business the easy way? You're in luck! In my latest podcast episode, I chat with the brilliant Claire Pells, a seasoned Facebook and Instagram ad strategist.
Claire shares some incredible insights, including growth strategies you can start using right away! Here's a sneak peek:
We dive into the power of classic list-building ads and how to create freebies that truly resonate with your audience.
Claire reveals a little-known tactic for promoting your podcast or YouTube channel to rapidly build trust with potential customers.
We explore the game-changing "coming soon" ad strategy for launches and time-sensitive promotions.
The best part? Claire breaks down how to implement these strategies even if you're on a tight budget and may be risk adverse like me. She emphasizes starting small, learning from the data, and scaling up as you see results.
But that's not all! Claire is offering a free class called "Grow Your List on Autopilot" on August 21st. It's a perfect opportunity to dive deeper into these strategies and get your questions answered live.
Don't miss this chance to transform your approach to online business growth. Tune in to the episode and sign up for Claire's class today!
151: Marketing Automation on a Budget: Crush It with Ads for Less than $10 a Day
On this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day.
Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to teaching others how to achieve success on a budget.
Amy's own experience with running Facebook ads for her business began with a mere $5 a day, but it completely transformed her trajectory.
She believes that complicated strategies and magic formulas are unnecessary and she advocates for simplicity and focusing on a few key campaigns and strategies. Amy believes that anyone can achieve success in growing their email list and selling digital courses and programs through the power of Facebook ads.
37: How to Hire a Facebook Ad Consultant
Hiring someone to help you with your Facebook ads can be scary.
After all, you’re spending your hard-earned money on the ads in addition to their consulting fee.
You want to make sure they know what they’re doing so you get a return on your investment.
In this podcast episode, I will walk you through everything you need to know and questions to ask so you can hire your Facebook ads consultant.
36: Is Your Online Course Business Ready for Facebook and Instagram Ads?
Social media is a pay to play market.
Even if you’ve been successful in the past selling your online course and growing your business, at some point, you’ll need paid advertising to grow.
In this podcast episode, we'll ask some questions to find out if your online course business is ready for Facebook ads.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.