I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
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Creators bring their list size, open rates, and revenue. We find the leak on air.
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The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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185: The Hidden Trap Killing Your Business Growth
Ever feel like you're running on a hamster wheel in your business? Always busy, but not seeing the results you want?
I've been there, and I bet you have too.
In this week's episode, I'm diving into something I see trip up entrepreneurs time and time again (myself included!) - Shiny Object Syndrome.
You know that feeling when you hear about a new social media platform or a fancy tool that promises to solve all your problems? That irresistible urge to drop everything and jump on board? Yep, that's what we're talking about.
In this episode, I'm getting real about:
Why we're so drawn to the 'next big thing' (it's not just you, I promise!)
The hidden costs of constantly chasing new strategies
My personal framework for evaluating new opportunities (this has saved me countless hours and dollars)
I'm even sharing a behind-the-scenes look at how I sat on a new product idea for 6 months before deciding to launch it. Spoiler alert: sometimes, patience pays off!
This isn't just theory - I'm giving you practical, actionable steps to overcome Shiny Object Syndrome and stay focused on what really moves the needle in your business.
So grab your favorite drink, find a comfy spot, and let's dig in. This might just be the wake-up call your business needs.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.