I run a $30K-a-month business on about five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
Listen →
Everyone Says Newsletters Are Saturated… But Are They?
Listen →
Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
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Speak at a Creator's MBA event
- 12 events a year across both brands
- Summits, panels, and workshops
- Live audience plus the replay
Every episode. Search it below.
Newest first. Search by topic, guest, or keyword.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
172: The Great Debate: To Trademark or Not?
Last week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake.
In this episode, Braden will answer all your burning legal questions, like:
When should you consider trademarking your course, program, or brand name?
What do you need to protect your business and intellectual property?
How can you protect your personal assets?
And so much more!
Braden is an absolute treasure trove of knowledge when it comes to legal and tax issues for online business owners like us.
His straightforward, practical advice makes complicated legal stuff easy to grasp and put into action. We’ll cover the essential steps every online business owner should take to make sure their business is legally sound and protected from any potential pitfalls.
108: How to Legally Protect Your Online Course From Copycats
Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts.
Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more.