I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
Listen →
Everyone Says Newsletters Are Saturated… But Are They?
Listen →
Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
198: Growing Your Newsletter in a Unique Way (With 45% Conversion Rates)
When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more.
Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.
In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page.
Yes, you read that right – 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.
What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.
Instead, she focuses on a clear message that resonates with her audience:
"Become a more profitable musician in just three minutes a week."
192: Make Money Every Time You Hit Send (without burning out your list)
Ever wonder if your weekly newsletter could do more than just update your audience? What if each 'send' could actually put money in your pocket?
In this week's Creator's MBA podcast episode, I'm sharing a game-changing approach to your regular newsletter that could transform it from a simple "here's my latest blog or podcast episode" update into a consistent income stream.
After diving deep into a 6-month research study, I've uncovered why our usual newsletter methods often fall short - and more importantly, what we can do about it.
180: The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy
In this episode of the Creators MBA Podcast, I share my game-changing content planning system for creating consistent, high-quality weekly email newsletters.
As a busy entrepreneur managing multiple email lists, I have created a process that allows me to produce valuable content in just one hour per week per newsletter. In this episode, I break down the common challenges newsletter creators face and offer practical solutions to overcome them.
176: The Newsletter Profit System: Make Money Every Time You Publish
In this episode, I'm breaking it all down for you. I'll show you why that old-school newsletter advice falls short, and how diversifying your content can turn your newsletter into something your subscribers can't wait to open (and maybe even save in a special folder - yeah, that's the kind of feedback I'm getting now!).
So, if you're ready to stop dreading your newsletter and start profiting from it, you're in the right place!
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.