I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)
Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need.
I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.
Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content.
Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items.
You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.
163: Pins to Cash: Selling Digital Products on Pinterest
Welcome to the Creator's MBA podcast! In this episode, I sat down with Kate Ahl, the owner of Simple Pin Media, a Pinterest marketing agency. Kate shares insights and strategies for leveraging Pinterest to drive organic traffic to boost sales for our digital products, online courses, and memberships.
From the benefits of utilizing Pinterest as a marketing tool to the nuts and bolts of setting up product pins and where to drive Pinterest traffic, Kate offers practical advice and actionable tips for both new and experienced business owners. Tune in to learn how to harness the power of Pinterest for your business and discover the latest trends and best practices in promoting your digital products via Pinterest.
149: The Search Engine That Lasts: Why Pinterest Should Be Part of Your Marketing Plan
On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey.
Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must consider to determine if Pinterest is the right platform for them.
A key takeaway is to prioritize easy-to-say-yes-to content that doesn't require users to give their email address right away. Tune in today!
Bonus: Pinterest vs. Instagram. Which One is the Right Fit for your Business?
In this bonus podcast episode, I'm chatting with Kate Ahl with Simple Pin Media. We talk about the differences between Pinterest versus Instagram so you can determine which one is the right fit for your business (maybe both!).
Kate also walks us through three things to do when you first start marketing your business on Pinterest so you can get started right away.
38: Pinterest Tips and Trends With Alisa Meredith, Tailwind
In this podcast episode, I chat with Alisa Meredith who is the Content Marketing Manager at Tailwind about 2020 Pinterest tips and trends.
Are you using Pinterest in your business? Want to know some of the latest trends (e.g. video)? Curious about how SEO works on Pinterest? Wondering if you should focus on YouTube or Pinterest? Interested in learning about Tailwind and how it can help expand your reach?
33: How to Explode Your Website Traffic Using Tailwind Communities (for online course creators)
Is anyone seeing your content? Pinterest is one of the main drivers of organic traffic to my website. And my secret sauce? Read on to learn more.
16: How to Attract Students Using Pinterest (without feeling salesy)
This week, in The Course Creator's MBA Podcast, we're talking all about Pinterest.
Pinterest is my go to tool for driving traffic to my website. But, do you have a strategy to convert website visitors into students? My guest and I, Isabelle Paquin, talk about ways to attract your perfect student via Pinterest (both paid and organic strategies).
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.