I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
Listen →
Everyone Says Newsletters Are Saturated… But Are They?
Listen →
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
195: What Would YOU Do With an Extra 21.5 Hours Each Week? (I'm curious...)
Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them?
That's like having every Friday AND half of Thursday back in your calendar. 😳
Would you...
Finally write that book you've been dreaming about?
Launch the course that's been sitting in your Google docs?
Pick up your kids from school every day?
Actually take a lunch break? (Revolutionary, I know!)
Maybe even... take a vacation? 🏖️
Here's the thing: You actually HAVE these hours. They're just... hiding.
In this week's Creator's MBA episode, I discovered something mind-blowing: the average digital entrepreneur is losing 21.5 hours every week to invisible time leaks. That's nearly three full workdays!
132: Ditch the Busy: How To Make Time For The Needle Movers in Your Business with Jen Theuriet
In this episode, Jen takes listeners on a journey to understanding how the brain works and creating systems and tools that match the way our brains are wired in order to achieve more with less. Jen shares valuable insights on the ‘hustle culture’, ‘Superwoman Syndrome’, the ‘needle movers’ in your life, and how to create a ‘work mode’ to eliminate distractions and create the environment you need to focus. Plus, Jen has a free video training series called the ‘Reset Routine’ available to help you stay focused and use your time efficiently.
44: How To Organize Your Business With Trello
In this podcast episode, I chat with Kate Doster about how to organize your business with Trello.
If you have 15 tabs open right now and you never wear socks that match, Kate Doster is the productivity lady for you. You’ll see that Kate's zone of genius isn't organization. In fact, she's a creative copywriter turn course creator who kept missing deadlines, skipping over crucial steps in her launches and lived in a consistent state of digital clutter.
It wasn't until Trello entered her life as a solopreneur that things finally started to come together. Think - never missing emails, actually finishing up paid products and publishing and promoting her podcast Inbox Besties every week even when things got crazy.
You’ll walk away from this episode with productivity tips for your online course creation projects and course launches even if you feel that you’re the most disorganized person you know!
31: 5 Proven Time Saving Hacks to Implement Today
There’s never enough time…
What would you do with an extra hour two hours day in your business? 3 hours a day? Join Allison and I as we chat about proven time saving hacks to implement in your business today so that you can free up hours of your time.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.

