Welcome to the Creator’s MBA Podcast
Top Rated Podcast for Online Business Owners
Welcome to the Creator’s MBA Podcast, your weekly guide to turning digital products into predictable revenue.
I’m Dr. Destini Copp, and each episode shows you how to use rinse-and-repeat growth systems and AI to make your sales consistent. From behind-the-scenes case studies to expert interviews, you’ll learn the strategies real creators use to scale without launch burnout.
Start Here: 5 Must-Listen Episodes
New to the Creator’s MBA Podcast? Begin with these listener favorites that walk you through predictable revenue, growth flywheels, and AI.
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And walk away with practical, rinse-and-repeat steps you can plug into your business immediately — no overwhelm, just predictable progress.
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
123: 3 Different Ways to Use a Quiz to Grow and Nurture Your Audience
In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz.
We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away.
We chat about different ways you can use a quiz to nurture your audience that go beyond using quizzes as a lead magnet. Hint: quizzes are perfect for business owners who have online courses or memberships!
39: 4 Best Practices for an Actionable Quiz (for your online course lead magnet)
Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.
What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different.
This is what we call personalized marketing.
In this podcast episode, I cover 4 best practices to consider when creating an actionable, personalized quiz to use as a lead magnet.