I run a $30K-a-month business on about five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
123: 3 Different Ways to Use a Quiz to Grow and Nurture Your Audience
In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz.
We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away.
We chat about different ways you can use a quiz to nurture your audience that go beyond using quizzes as a lead magnet. Hint: quizzes are perfect for business owners who have online courses or memberships!
39: 4 Best Practices for an Actionable Quiz (for your online course lead magnet)
Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.
What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different.
This is what we call personalized marketing.
In this podcast episode, I cover 4 best practices to consider when creating an actionable, personalized quiz to use as a lead magnet.