The Creator's MBA Show

I run a $30K-a-month business on about five hours a week. This show is how.

Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.

270+Episodes
$30KMonthly, HobbyScool
20,000+Creators served
The Creator's MBA Show with Dr. Destini Copp
The show

Systems you can run twice. Not one-off tactics.

I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.

I

The numbers behind the offers

What something made, what it cost, and what broke along the way.

II

AI workflows I actually use

The prompts, skills, and connectors running my marketing right now.

III

Hot seats with real numbers

Creators bring their list size, open rates, and revenue. We find the leak on air.

Free

Prefer to read it? Four issues a week.

About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.

Join the newsletter →

Two other ways in

Get in front of this audience. Or get on the mic.

Sponsorship

Sponsor the newsletter

  • Sole sponsor, weekday issue — $300
  • Featured event, Saturday issue — $97
  • Featured listing in The Lineup — $37
Right if you sell a tool, platform, or event digital product creators would use.
See the rate card →
Speaking

Speak at a Creator's MBA event

  • 12 events a year across both brands
  • Summits, panels, and workshops
  • Live audience plus the replay
Right if you teach something my audience is already trying to figure out.
Apply to speak →
The full catalog

Every episode. Search it below.

Newest first. Search by topic, guest, or keyword.

Before you go

Pick one episode. Then find your bottleneck.

The free scorecard tells you which stage of your business is slowing everything else down.

Take the free scorecard → Join the newsletter →

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

205: The Overlooked Secret to Scaling Your Business

Have you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill?

In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exact framework I use to structure my business offers in a way that creates sustainable, scalable growth.

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Podcast Destini Copp Podcast Destini Copp

173: The Hidden Formula to Pick the Right Sales Funnel

In this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels.

In this episode, you’ll discover:

How tripwire sales funnels can generate quick wins and nurture new leads.

The complexities and benefits of evergreen sales funnels for higher-priced offers.

Clear, actionable tips to help you decide which funnel to use and when.

By the end of this episode, you’ll have a crystal-clear understanding of these powerful strategies and how to implement them in your business.

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Podcast Destini Copp Podcast Destini Copp

166: What If Business Got to Be SIMPLE?

Welcome to a special edition of our podcast! I'm excited to share an episode that originally aired on the Simple Marketing Podcast hosted by Tish Collins, where I had the honor of returning as a guest.

In this conversation, we dive deep into simplifying digital product businesses. I discuss how I've structured all three of my brands to create sustainable revenue streams without being chained to my desk or constantly navigating the ever-changing social media algorithms.

We talk about these businesses, including my work with HobbyScool and my personalized coaching methods using tools like Voxer. This episode is packed with actionable advice for anyone looking to simplify their business operations while maximizing their freedom and flexibility.

Join Tish and I as we share our strategic approaches to digital products, offering tools and inspiration to help you simplify your own business.

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Podcast Destini Copp Podcast Destini Copp

165: Minimalist Business Model: No Live Launches Needed

In this episode, I share my own personal journey from a demanding corporate job to developing a streamlined online business that supports a balanced life. I'll walk you through how to set up a digital product business that generates consistent revenue without being tied to your desk, live launching, or constantly posting on social media.

You'll learn how to use simple automated systems for sales, offer flexible, asynchronous digital products and programs, and find diverse ways to attract customers to your business.

If you're fed up with the daily grind or just looking to simplify your business model, this episode provides practical tips on building a business that truly fits your lifestyle. Listen in to learn how to make your business work more efficiently and give you back your time and sanity.

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Podcast Destini Copp Podcast Destini Copp

164: You Won’t Believe How Easy Selling Can Be With This

Hey there, welcome to the latest episode of the Creator's MBA Podcast! This time, I'm diving into the world of automated sales funnels for online businesses.

I talk about the perks of using these funnels, the tech tools you need, and the types of offers you can promote.

I also share tips on adding a personal touch and ethical promotion practices, as well as some killer traffic strategies.

So, if you're an online business owner looking to for an easy way to attract customers, listen in!

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Podcast Destini Copp Podcast Destini Copp

157: 3 Tips for Selling Your Digital Products the Easy Way

If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or planners/journals/templates, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way.

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