234: The Non-Launch Marketing System That Consistently Sells Your Offer
You poured your heart into a great product—maybe a course, a membership, or a group program. You even launched it once and made a few sales. But now? Crickets. Not because it’s not valuable. It’s simply not getting seen.
In this episode of the Creator’s MBA podcast, I’m walking you through the Non-Launch Marketing System, my proven Growth Flywheel that consistently sells your signature offer without requiring you to be in launch mode 24/7. This system works quietly in the background to bring in leads, nurture them, and convert them—without burning you out.
If you’re ready to ditch the stressful launch cycle and start making steady sales, this is the episode you’ve been waiting for.
What You’ll Learn:
Why a great offer without a system won’t sell
How to build a Growth Flywheel that sells on autopilot
The difference between nurture vs. sales sequences (and why it matters)
What your lead magnet really needs to do
How to structure tripwires and upsells for quick wins
The role of evergreen webinars in trust-building
How to boost sales without monthly live launches
Let’s build your non-launch marketing system.
This month inside the Creator’s MBA Lab, I’m teaching this system live—complete with templates and a custom GPT to help you implement it. Join us to map out your Growth Flywheel and finally start selling your offer on repeat.
🎧 Listen now and let’s get your signature offer working for you—even when you’re offline.
Mentioned in this episode:
Turn Your Best Offer Into a Growth Machine
You poured your heart into a great product—maybe a course, a membership, or a group program. You even launched it once and made a few sales. But now? Crickets. Not because it’s not valuable. It’s simply not getting seen.
In this post, I’m walking you through what I call the Non-Launch Marketing System—my proven Growth Flywheel that consistently sells your signature offer without requiring you to be in launch mode 24/7. It’s the system I use for my own business, and it’s helped so many of my clients go from scattered and reactive to steady, automated, and profitable.
Let’s get your product working for you—even when you’re offline.
Why Great Offers Still Struggle to Sell
Let me start by saying this: if your offer has sold even once, the market has already said yes. The problem usually isn’t your product—it’s the lack of a marketing system around it.
Here’s what I see happen all the time:
You launch your offer, get a few buyers, then life happens. Client work piles up. You get busy. You move on to the next idea. Your great product ends up buried in a dropdown menu on your site—technically available, but rarely seen.
Mentions aren’t marketing. Visibility isn’t enough without a consistent path to purchase.
What Is the Growth Flywheel?
The Growth Flywheel is the core of the non-launch marketing system. It’s a simple, repeatable loop designed to bring in new leads, nurture them, make the offer, and turn buyers into advocates. All without requiring a new live launch every month.
Here’s what it includes:
Lead Magnet → Tripwire: Your front door. A lead magnet that solves a micro-problem aligned with your main offer, followed by a low-cost tripwire to segment action takers and even offset ad costs.
Signature Offer Funnel: Depending on the price point, this could be an evergreen webinar, a video series, a private podcast funnel—whatever fits your audience best.
Optional Live Boosts: You can layer in live events quarterly or twice a year to give your funnel a temporary conversion spike—without relying on them full time.
Customer Advocacy Loop: Testimonials, affiliate programs, and client case studies fuel the flywheel so you’re never starting from scratch.
The Mistakes That Keep Offers From Selling
If this system feels simple, that’s because it is. But there are a few common mistakes that derail it:
Welcome sequences instead of sell sequences: If your follow-up emails are purely warm and fuzzy without inviting people to buy, your funnel stalls.
Trying to sell too soon: If you're offering a $1,000 course to a cold lead without a nurture or trust-building phase, conversions will be low.
No visibility channel: Without ongoing discovery—collaborations, YouTube, summits, etc.—you don’t have enough new people entering the flywheel.
Expecting website visitors to take initiative: People are busy. They won’t dig for your offer. Your system has to put it in front of them, clearly and consistently.
How to Build Your Own Flywheel
If you're just getting started, here’s how I recommend mapping it out:
Choose your flagship offer – The one you want to sell on repeat.
Create a lead magnet – Make sure it naturally flows into your offer.
Set up a tripwire funnel – Convert leads to buyers and offset list-building costs.
Build a nurture + offer sequence – Use storytelling, testimonials, and training to build trust before you pitch.
Add an evergreen webinar – This is especially powerful for higher-ticket products.
Schedule live boosts quarterly – Optional, but effective.
Add a customer advocacy layer – Affiliates, testimonials, and shares that feed the top of the funnel.
Let Your Business Work While You Rest
The truth is, your business doesn’t have to rely on stressful launches to grow. A well-built, always-on marketing system lets you step away without everything grinding to a halt.
I want you to feel like your business has momentum—even when you're on vacation, doing client work, or just living life.
That’s exactly what I’m helping members build inside the Creator’s MBA Lab this month. I’ll walk you through the Growth Flywheel setup step by step, and you’ll even get access to templates and a custom GPT to help you implement.
If you’re ready to sell your signature offer on repeat without burning out, I’d love for you to join us.
Pin this and save for later
Transcript:
[00:00:00] Welcome to the Creator's MBA podcast, your go-to resource for mastering the art and science of digital product entrepreneurship. My name is Dr. Destini Copp and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about the social media algorithms.
Hi friends, Dr. Destini Copp here, and this is the Creator's MBA podcast where I help you turn your expertise in digital products into predictable, rinse-and-repeat revenue. And today I'm going to be talking about something that I have seen a lot: You create a great offer—maybe you even launch it and get a few sales—and then it quietly gathers dust. Not because it's bad, not because people don't want it, but because there isn't a marketing system around it.
[00:01:00] And today we're going to fix that with a simple growth flywheel that you can set up once and let it run in the background of your business. Just a quick note—I’m teaching this full framework live inside the Creator's MBA Lab on Wednesday, September 24th, and replays are available for members. If you want the step-by-step and all the templates, join me inside the lab.
First, I want to talk about what typically happens and why it's not your fault if this is happening to you. Here’s the usual pattern: You build a solid offer. You've gathered feedback. Maybe it's a course, a membership, or a group coaching program. You launch it once or email your list and a few people buy. Then life happens. You get busy. Maybe you take on client work, enter a busy season in life, or chase a new idea.
[00:02:00] Weeks go by. You mention your offer in a newsletter or put it up on your website. Sales slow down. You start second-guessing yourself. You wonder, "Was my offer even that good? Does anyone want this?"
Let me tell you loud and clear: If you've sold it before, the market has already said yes. The problem is not the offer. The problem is the lack of a marketing system to sell and promote it consistently.
People are busy. They won’t dig through your site to find your offers. Your job is to make the path to purchase visible, simple, and frequent—without being in launch mode all the time.
[00:03:00] You can absolutely tweak your positioning and bonuses. I do that all the time inside the Newsletter Profit Club and the Creator’s MBA Lab. But the key is always be selling—through systems that run on autopilot.
So instead of asking "Is my offer good enough?" start asking "Where does my marketing system stop?"
Does it lack visibility? Are you nurturing your people regularly? Do they even know your offer exists?
These are the gaps a growth flywheel solves. A growth flywheel is a repeatable loop that brings in people, educates them, makes your offer, and turns buyers into advocates—without starting from zero every month.
[00:04:00] Here’s my recommended structure:
1. Lead Magnet → Tripwire: Your front door. Offer a lead magnet that solves a specific micro-problem tied to your signature offer. Follow it with a low-cost tripwire offer to create instant buyers and segment action-takers. This can even offset your list growth cost if you’re running ads.
2. Signature Offer Funnel: You can pitch your signature offer right in the tripwire flow—if it’s a low-cost membership. Or, if it’s a higher-ticket course, set up an evergreen webinar funnel that nurtures leads before pitching. You can build this on the back end of your tripwire or send leads directly into it.
[00:05:00] Evergreen webinars build trust fast. They’re especially powerful if your offer is $500–$1000 or more. And you can always layer in optional live boosts—quarterly or twice a year—to give your funnel a conversion spike.
3. Retention & Advocacy: Ask for testimonials. Set up an affiliate program. Use stories and social proof to keep the flywheel turning.
Let’s walk through a practical map. Start with visibility. Use consistent discovery channels like partnerships, summits, or YouTube. Point all traffic to your best lead magnet that’s tied to your offer. Then walk them through:
Lead Magnet → Tripwire → Evergreen Funnel → Signature Offer
[00:06:00] A few key reminders:
If someone doesn’t buy your tripwire right away, follow up with a sell sequence, not just a welcome sequence.
If your offer is $1000+, focus your nurture emails on trust-building. Share case studies, testimonials, and invite them into your evergreen webinar or training.
After they opt into that, send a 5–7 day sales sequence to pitch your offer.
This is your always-on marketing system.
Now, let’s talk about common questions I get:
Q: My offer isn’t selling from my website.
A: Higher-priced offers rarely sell straight from a "Work With Me" page. You need a marketing system that takes people on a customer journey.
[00:07:00] Q: I mentioned it in my newsletter, but no one bought.
A: Mentions aren’t marketing. You need structure. Promote your lead magnet or evergreen webinar in your newsletter—not just the offer.
Q: I’m not sure my offer is good enough.
A: If you’ve made even a few sales, your offer is validated. The issue is usually visibility or lack of a system.
Q: I can’t do live webinars every month.
A: You don’t have to. Use your evergreen funnel as your baseline, and layer in live events as you can.
Q: I have multiple offers—where do I start?
A: Pick your flagship offer and build its flywheel first. That one system can fund and feed the rest.
[00:08:00] For example, I start with the Newsletter Profit Club. Many of those customers later join the Creator’s MBA Lab. But the flywheel starts with one signature offer.
So here’s your action plan:
Choose your signature offer
Create a lead magnet tied to it
Set up a tripwire
Build a nurture + offer funnel
Add in your evergreen webinar
Promote it with consistent visibility
If you’re thinking, “Destini, I really need to set this up in my business”—that’s exactly what we’re doing this month inside the Creator’s MBA Lab.
[00:09:00] The workshop is called Turn Your Best-Selling Product into a Growth Machine. I’ll show you the flywheel map for my own offers, walk you through setup examples, and give you templates and tools to make it easy.
You’ll walk away with your full marketing system mapped and ready to run on autopilot.
If you’ve already made sales, your offer is proven. Let’s get it out into the world.
Thanks for joining me today, and I’ll see you in the lab!