The Creator's MBA Show

I run a $30K-a-month business on five hours a week. This show is how.

Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.

270+Episodes
$30KMonthly, HobbyScool
20,000+Creators served
The Creator's MBA Show with Dr. Destini Copp
The show

Systems you can run twice. Not one-off tactics.

I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.

I

The numbers behind the offers

What something made, what it cost, and what broke along the way.

II

AI workflows I actually use

The prompts, skills, and connectors running my marketing right now.

III

Hot seats with real numbers

Creators bring their list size, open rates, and revenue. We find the leak on air.

Free

Prefer to read it? Four issues a week.

About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.

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Two other ways in

Get in front of this audience. Or get on the mic.

Sponsorship

Sponsor the newsletter

  • Sole sponsor, weekday issue — $300
  • Featured event, Saturday issue — $97
  • Featured listing in The Lineup — $37
Right if you sell a tool, platform, or event digital product creators would use.
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Speaking

Speak at a Creator's MBA event

  • 12 events a year across both brands
  • Summits, panels, and workshops
  • Live audience plus the replay
Right if you teach something my audience is already trying to figure out.
Apply to speak →

Latest Podcast Episodes

Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.

Podcast Destini Copp Podcast Destini Copp

216: Grow Your List 10X Faster By Leveraging Existing Audiences

If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!).

Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list with qualified subscribers who are genuinely interested in what you offer. You'll learn four specific methods that have helped my clients go from zero to thriving email lists in just months—without spending money on ads or burning themselves out creating endless content.

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Podcast Destini Copp Podcast Destini Copp

203: From Zero to 30,000 Email Subscribers Using B2C Virtual Summits

Have you been wondering if virtual summits still work in 2025? Let me tell you - they absolutely do, especially in the B2C space. This week's episode features an enlightening conversation with virtual summit expert Krista Miller that might completely change how you think about growing your business.

Here's what caught my attention: While B2B summits have been getting all the attention, B2C summits are quietly breaking records. We're talking about summits in niches like crafting, parenting, and even Yellowstone National Park enthusiasm generating $100,000+ in revenue. One summit for parents and teachers of autistic children brought in over $300,000!

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Podcast Destini Copp Podcast Destini Copp

127: Repurpose Your Virtual Summit Into a Money-Making Evergreen Funnel

You've spent three months or more on launching a virtual summit. Now that it's over, how do you continue to benefit from all of your hard earned work?

Did you know that you an evergreen a virtual summit?

Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy sales tactics!

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Podcast Destini Copp Podcast Destini Copp

125: Why Virtual Summits Are the All-In-One Sales Funnel

In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience.

Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results.

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Podcast Destini Copp Podcast Destini Copp

124: 4 Launch Strategies for Selling Your Offer: A Side-by-Side Comparison

"Virtual summits connect you with 15, 20, or even 30 experts in your industry all at once. They're incredible for lead generation. They engage your existing audience and make money on their own." Krista Miller

In this episode we cover the various launch strategies and the pros and cons of each. Specifically, you'll learn:

  • When to use a challenge for selling and online course or membership

  • What bundles are great for (and when you shouldn't use them)

  • How you should use webinars in your business

  • How summits are incredible for both lead generation, engaging your audience and selling your offers

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Podcast Destini Copp Podcast Destini Copp

Attendee Persona: The Starting Point for Your Impactful Virtual Event

In today's bonus podcast episode, I chat with Rob Gelb with HeySummit. If you've been in business for a while, you already know that hosting a virtual event is a great way to grow your business and expand your reach and impact. In this episode, Rob talks about an attendee persona and why it's the starting point for planning an impactful virtual event that serves your audience, promotes engagement, and gives you the best return on your event investment.

In addition, we discuss:

  • The benefits of running a virtual event for your business

  • The different ways you can structure your event

  • How you can evergreen your event content to maximize its impact

Tune in to learn about virtual events and why you should consider a virtual event to grow your audience and expand your reach in 2022.

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Podcast Destini Copp Podcast Destini Copp

42: Skyrocket Online Course Sales with a Virtual Summit

Do you wonder if launching your online course with a summit is right for you? Do you have questions such as how do you find speakers if you aren't well known?

In this episode, join me and Krista Miller with Summit in a Box, where we discuss your burning summit related questions. Specifically, we cover:

  • How do you know if you're ready to host a virtual summit?

  • How to find speakers if you don't have a large audience on social and/or a small email list

  • How a summit can lead to a successful online course launch

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Before you go

Pick one episode. Then find your bottleneck.

The free scorecard tells you which stage of your business is slowing everything else down.