I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
268: Capturing Testimonials: The Hot Capture Method
You're getting glowing emails and enthusiastic DMs — but when you send a testimonial form link, crickets. The problem isn't the form. It's timing. In Episode 268 of the Creator's MBA Show, I break down the Hot Capture Method: a simple approach to collecting social proof in the moment, building a testimonial pipeline that runs automatically, and organizing your social proof by offer so you're never scrambling before a launch.
246: The Missing Stage That Turns Customers Into Superfans
Most business owners stop short of the growth they deserve because they haven’t activated one crucial piece: the advocacy stage. In this post, I break down what the advocacy stage really is (hint: it’s not just testimonials or word-of-mouth) and why it matters more than ever as we head into 2026. You’ll learn the difference between passive and active advocacy, the two must-have systems for making sharing effortless, and simple ways to start turning your best customers into your best marketers. If you’re ready for your growth to feel a whole lot easier, this is where to start.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.