You're getting glowing emails and enthusiastic DMs — but when you send a testimonial form link, crickets. The problem isn't the form. It's timing. In Episode 268 of the Creator's MBA Show, I break down the Hot Capture Method: a simple approach to collecting social proof in the moment, building a testimonial pipeline that runs automatically, and organizing your social proof by offer so you're never scrambling before a launch.

Most business owners stop short of the growth they deserve because they haven’t activated one crucial piece: the advocacy stage. In this post, I break down what the advocacy stage really is (hint: it’s not just testimonials or word-of-mouth) and why it matters more than ever as we head into 2026. You’ll learn the difference between passive and active advocacy, the two must-have systems for making sharing effortless, and simple ways to start turning your best customers into your best marketers. If you’re ready for your growth to feel a whole lot easier, this is where to start.