I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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Everyone Says Newsletters Are Saturated… But Are They?
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Prefer to read it? Four issues a week.
About 8,000 creators. 47% open rate. Sunday, Wednesday, Friday, and Saturday.
Get in front of this audience. Or get on the mic.
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Speak at a Creator's MBA event
- 12 events a year across both brands
- Summits, panels, and workshops
- Live audience plus the replay
Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
221: Stop Building Your Business on Rented Land
f you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.
In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets.
Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.