I run a $30K-a-month business on five hours a week. This show is how.
Weekly episodes on the growth systems and AI workflows behind a digital product business that runs without you glued to it.
Systems you can run twice. Not one-off tactics.
I'm Dr. Destini Copp. I run two digital product businesses and teach the systems behind them. Every episode is something I've already tested in my own business or watched a guest run in theirs.
The numbers behind the offers
What something made, what it cost, and what broke along the way.
AI workflows I actually use
The prompts, skills, and connectors running my marketing right now.
Hot seats with real numbers
Creators bring their list size, open rates, and revenue. We find the leak on air.
New? Start with these five. Then subscribe.
The episodes that walk you through predictable revenue, growth flywheels, and AI.
I Took My Whole Business Apart (Here's What AI Changed)
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Your Lead Magnet PDF Is Dead. Here's What's Replacing It
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Hot Seat: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
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How We Actually Use Claude to Run Our Businesses (With Real Workflows)
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Everyone Says Newsletters Are Saturated… But Are They?
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Latest Podcast Episodes
Here you’ll find the resources to grow your digital product business. Keep scrolling for all of our latest podcast episodes.
288: How to Run Black Friday Without Cutting Your Price
For a long time my Black Friday campaign started with a discount. Now most of my campaigns in Creator's MBA and HobbyScool don't have one at all, and in this episode I walk through five ways to structure a Black Friday offer that sell at full price, with real examples from both businesses.
287: How Sephora, Target, Starbucks, Amazon and Apple Plan Their Holiday Season
Most creators plan Black Friday as one week, and then October is quiet and December is empty. I looked at how Sephora, Target, Starbucks, Amazon and Apple ran their holiday season last year and what a digital product business can borrow from each one, at your size and with the offers you already have.
285: Stop Planning a Black Friday Sale. Plan a Black Friday Season
Black Friday sits on your calendar all year, and then November hits and you're throwing something together. Here's the reframe that fixed my Q4, plus the two spreadsheets to build this month so October isn't frantic.
Pick one episode. Then find your bottleneck.
The free scorecard tells you which stage of your business is slowing everything else down.