Ever feel like you should be further along—but can’t quite figure out why you’re stuck? If you’ve launched, grown, and even hit major business milestones, yet something feels off, you’re not alone. In this post, I dive into why smart, experienced creators stall after momentum kicks in—and how decision friction might be the hidden bottleneck holding you back. If you’ve been circling the same questions or struggling to pick a clear direction, keep reading.