If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.

In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly newsletter—this is about first impressions and setting the tone for everything that follows. I walk you through exactly what to include, what to avoid, and how to turn that first message into a powerful tool for building trust and engagement with your audience.